Home SMART 100 2018 Sequencer

Sequencer [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Sequencer was developed as an SMS specific automation system as a response to customer demand. Normally automation is carried out in dedicated systems like SF Pardot, Oracle Eloqua, Infusionsoft and the like but these services lacked the ability to send SMS directly, and also the ability to schedule and re-schedule effectively and at volume. We have created a system that can process multi point automations that can process and re-schedule campaigns with hundreds of thousands of individual scheduled items.

2. WHAT & HOW

The purpose of this innovation is to…

…remove the need to send individual messages or campaigns to a lot of recipients. For example, recurring meeting reminders, long message sequences like diet or exercise support, multi-point reminder scheduling such as auto service and follow up replies.

It does this by…

…the system is based on a standalone queue that can be scheduled and re-sorted using a simple online web app. The system utilises the transmitsms.com API to send the messages but all of the queuing and scheduling is performed on the Sequencer system. The technology has been developed completely in house.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…Sequencer can switch automations based on responses, alert operators based on lack of acknowledgement or delivery confirmation. It can re-schedule or edit content of hundreds of thousands of messages including custom data in minutes. It can process timezone on a sequence level allowing for multi-timezone support.

Its various benefits to the customer/end-user include…

A light weight dedicated application that can create edge case solutions quickly and cheaply without resorting to expensive development or expensive and bloated automation systems.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Messages would have to be scheduled individually. Usually via upload of a spreadsheet or manual input of data by account admin.

5. TARGET MARKET

It is made for…

Small/Medium Business looking for a simple solution to complex problems.

It is available for sale through…

Sequencer website http://sqn.cr.

Our marketing strategy is to…

Beta test only via Burst SMS referrals. We are targeting automation keywords on Google and creating automation based content on http://blog.burstsms.com

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Sequencer – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

 

 

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