Home Smart 100 2012 Search Bird Technology (SMART 100)

Search Bird Technology (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

Search Bird Technology (NSW)

This innovation initially came to life when…

We realised that what we were doing for ourselves online was way more valuable when applied to bricks-and-mortar businesses. This inspired us to really start the business.

WHAT & HOW

The purpose of this innovation is to…

Rank websites on all the search engines, focusing on Google.com.au.

It does this by…

Trying to give Google what it wants according to its (ever-changing) algorithm. Google’s algorithm is a formula: we aim to try to match what it wants as closely as possible.

PURPOSE & BENEFITS

This innovation improves on what came before because…

We can provide accurate predictions on how long it will take to rank any particular keywords. Because of this we are able to provide month-to-month contracts knowing we can keep promises we make to clients.

Its various benefits to the customer/end-user include…

More leads and clients for their business, greater visibility and branding. Some of our past clients have sold their businesses and were able to get a higher value based on their Google rankings.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Individuals doing random things that could be classified as black-hat SEO and through trial and error.

Its predecessors/competitors include…

Other SEO companies.

TARGET MARKET

It is made for…

Any business that needs leads, customers and cash. We personally have focused on the SME market, but also serve some selected large corporates.

DISTRIBUTION STRATEGY

It is available for sale through…

It is available for sale through our strategic consultants. To speak to one please call 1300 891 181.

Our marketing strategy is to…

Our marketing strategy is to use our own rankings, telemarketing and advertising.
 

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