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Scorish [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

our local sports stadium required replacement scoreboards.

2. WHAT & HOW

The purpose of this innovation is to…

provide additional passive income for stadiums and flexible socially integrated sports scoring for scorers and players.

It does this by…

providing software to allow for a modern scoreboard to be displayed on new or existing TV’s which sync live game data to a web portal and display paid sponsorship messages when idle.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Using our software on TV’s allows any scoreboard layout to be displayed depending on the game rules or type which would traditionally require many differnt scoreboards. Having a web presence and the increased ease of storing data allows for new social connection in the community. There’s now increased flexibility with sponsor messages compared to traditional fixed signage.

Its various benefits to the customer/end-user include…

Stadiums receive an additional passive income stream from sponsor messages. Scoreboard can be controlled from any phone or computer. Live results are linked with players and teams on the web. Provides features for stadiums to easily maintain match/competition history.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past game data would be stored and published online manually, if at all. Sponsorship messages generally in the form of long term contracts for fixed signage.

Its predecessors/competitors include…

traditional large LED scoreboards.

5. TARGET MARKET

It is made for…

small to medium sports stadiums looking for an easy additional revenue stream which will add additional features and assist in community engagement. The solution also appeals to sponsors because of the increased flexibility of displaying short rotating messages. Sponsors with limited budgets or messages for specific events can now use this service instead of making a long term commitment to permanent stadium signs.

It is available for sale through…

http://scorish.com

Our marketing strategy is to…

promote in the sporting industry and directly to suited stadiums.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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