What is the 30under30?
30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians.
Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.
Sarah Goodwin, NSW (b. 1989)
Name: Sarah Goodwin
Known for: Dollboxx
Dollboxx was born in 2014 with the vision to create products inspired by the Australian lifestyle and sell them through a seamless and streamlined process direct to consumers all around the globe. With a strong focus on innovative tech, creativity and a great customer experience, Dollboxx has been able to show exponential growth in all areas of company.
“I refuse to leave this world without making an impact and leaving behind a legacy! I believe in creating something bigger than myself and have created a company and brand that enables me to live a passionate and creative life without limits and now have the ability to connect with a global community. I continuing to create and seize opportunities,” Sarah shared with Anthill.
She founded Dollboxx with her lover, Matthew Peisley. “We combined our special powers, mine being creativity, design, customer profiling and branding. Matthew’s being tech, numbers and operations.”
Within three years, they went from selling three packages a day (on good days) to making 200,000 a month in sales and Facebook has been their primary source of marketing and brand awareness, especially in the beginning.
“We discovered great growth hacks through customer profiling and targeting specific demographics through Facebook ads and capitalised on organic growth through social ‘comps’ and influencer collaborations. We have also used Instagram and replicated these strategies to connect our unique products with our target market,” said Sarah.
“It was amazing when we realised that our customers were not just purchasing a ‘bikini’ from us. It is that lifestyle that comes with our brand that our customers are buying into! We noticed this shift in sales when we started to really focus on presenting our brand’s culture with our audience.
“This, to us, is the best sales achievement ever! We have created a lifestyle brand that brings our products to life and it is so cool to see this through our customer’s pictures and posts. It still amazes us every single day!”
Coming onto four years young, Dollboxx is small team of three, holding stock in 3PL warehouses in Sydney (Australia), San Francisco, (U.S.A) and Hong Kong.
“We ship over 4000 orders a month and still struggling to meet the demand of our products that continue to sell out. We have a great network of contractors that we work with on projects and have found that our lean approach has given us the ability to grow exponentially,” Sarah remarked.
Have you ever been lucky, punk?
In the earlier days when we were still figuring out how to hack into more geographical markets ‑ we had a large order placed from Hong Kong (we never shipped there before and weren’t targeting this audience so it was very random) So of course I socially stalked this customer haha and discovered that she actually had quite a strong influence in her community through her job. I then personally contacted her and offered her an ambassadorship and she gladly accepted which resulted directly in strong sales and a loyal community in which we still have in Hong Kong.
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