Home Startup & Entrepreneurship Sacha Krjatian, 2010 Anthill 30under30 Winner

Sacha Krjatian, 2010 Anthill 30under30 Winner


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What is 30under30?

30under30 is an Anthill initiative that was launched in early 2008 to encourage and promote entrepreneurship among young Australians. Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.

Sacha Krjatian, NSW (b. 1990)

Name: Sacha Krjatian
Age: 20 (Born: June 1990)
Gender: Male
State: NSW

In his final year of high school, amid preparations for his Higher School Certificate exams, Sacha Krjatian’s home life crumbled. He was forced to live with family friends for nearly months, and shifted to different homes four times. He struggled to concentrate on his schooling.

Then, a week before his first HSC exam, Krjatian made a powerful pact with himself.

“I made a conscious decision that I no longer wanted to be a victim of my life circumstances,” he said. “I changed my life, and started taking every opportunity that came my way.”

But Krjatian’s biggest opportunity would be one of his own making. His wrote a book, “Teens Big Dreams,” and self-published it. The book, along with his eponymous website and three Facebook accounts, became the foundations for a special business model.

Profits from all sales of “Sachas” products (currently just the book, but he’s got lots of ideas) are split in half. Fifty percent goes into Sachas Foundation, which will use every cent “to provide opportunities and resources to help other people,” Krjatian’s site says. The other half will be used to build the Sachas brand.

Krjatian started writing “Teens Big Dreams” at age 17. After two years of rewrites and edits, the book, which he designed, was self-published in August. The book is aimed at motivating young people to discover their passions and pursue them (though, his site notes, older folks have been inspired by the book, too). It has made its way to 500 readers in 10 nations.

“I have a genuine desire to make sure that everybody in this world lives with the same equality, allowing them the ability to follow their heart’s desire should they wish so,” Krjatian says.

Krjatian on motivation:
“I truly believe that anything is possible, and I will never take ‘no’ for an answer. ‘No’ is merely a catalyst for one to ask ‘why?'”

Tim Bailey of Ten News interviews Sacha Krjatian


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To check out the full list of Anthill’s 30under30 winners, click here.

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