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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
rivusTV Video Streaming & Content Syndication Platform
This innovation initially came to life when…
…two french horn players set out to make it possible for musicians to (a) broadcast a live concert from small venues and sell a ‘ticket’ to viewers and (b) allow music students to participate in master classes with teachers around the world. They realised that video streaming was both expensive and complicated — and decided to change that!
WHAT & HOW
The purpose of this innovation is to…
…make it possible for anyone who wants to broadcast a high quality meeting, performance, seminar, message or other communication to do so and for the owners of both new and archived video content to monetise that content internationally.
It does this by…
…providing non-technical operators to set up, charge for and stream video from virtually anywhere, and mix up to four video inputs using our portable streaming box. Where content is concerned, rivusTV creates syndicates of users and allows paid content to be made available on any website in the world, splitting revenue between the content owner and website owner, or ‘affiliate’.
PURPOSE & BENEFITS
This innovation improves on what came before because…
…it makes high-quality video streaming possible from virtually anywhere, at a fraction of the price that has been paid previously. This creates a new business and communication model for virtually every organisation and individual. The content syndication platform makes it possible to mobilise international audiences without a marketing budget and to monetise the significant video content sitting in vaults.
Its various benefits to the customer/end-user include…
…extremely cost-effective communication, the ability to reach a far broader audience and monetisation of content that has not previously had a cost-effective distribution model. For the viewer it means having access to interesting content they would otherwise never see.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
TARGET MARKET
It is made for…
…all businesses, performers, sporting clubs, government departments, event organisers and owners of vaults containing video content for which a sales/distribution network does not currently exist. Our first activities have been in Australia but we are now reaching out to Europe, Asia and North America on the syndication side of the business, creating an international content monetisation solution by bringing together communities of interest that span the globe and create critical mass for even specialist areas of interest. The business/government solution is currently being used for ‘instant’ news, conferences, seminars, corporate and marketing messages, teaching and communication to remote areas.
DISTRIBUTION STRATEGY
It is available for sale through…
…resellers in the business, government and media verticals for video streaming — and directly from rivusTV while we establish reference sites. Content syndication allows distribution by every member-based organisation in the world, because they earn 25% of what is paid.
Our marketing strategy is to…
…work with resellers and alliance partners both locally and internationally. We already have access to tens of thousands of websites via partners and are about to co-market our streaming box with an international competitor. We actively build syndicates of users with a common interest (sports, music, drama, science, educators etc.) and then mobilise the content owned by members and others.
SUPPORTING IMAGES
SHOW YOUR SUPPORT…
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More about the READERS’ CHOICE INDEX.
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