At Anthill, we often write about future-proofing as one of those ‘essentials’ of business. Being able to conduct a defensible risk analysis will not just help a business plan for the worst but it can also help a business owner talk in ways that prospective investors and money-lenders will appreciate.

In this video, Greg Craven talks about risk. But his agenda is far greater than merely improving a company’s bottom line. Rather, he tackles a debate with potentially far greater consequences.

What’s the worst that could happen?