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The Right Fit [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

After my first business, WINK Models, grew to 650 models Australia wide, I recognised an opportunity to use technology to disrupt this industry altogether. I wanted to remove the middle man – the agencies – put the power back in the hands of the people it belongs with, the talent and clients. I could see an opportunity to allow talent to control their own careers and build a ‘brand’ image for themselves.

The purpose of this innovation is to…

Allow clients and creative talent to connect, directly. The purpose it allow the talent a safe place to manage their own careers and get more work, and for clients to have a wider variety of talent at affordable rates.

It does this by…

We created an online market network that lists creative talent (models, actors, social media influencers, photographers, makeup artists, stylists and bloggers) and smart search functionality, job listing, review and payment processing.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It solves the problem of latent supply & demand in the industry – we have talent that want work, you are clients that need them. Lets connect them. It also allows for faster turn around time and better rates for clients, and for talent, a larger volume of work and more control over their careers.

Its various benefits to the customer/end-user include…

Clients can set their budgets, communicate directly with talent, the platform is accessible 24/7 so faster turn around time. Talent have full transparency on payment, can get access to a wider variety of jobs, and build a career.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

This is a uniquely new offering. Previously if you wanted a creative talent you would need to go to an agent or management service, like a model agency or photographic management team, you could not liaise with the talent directly.

Its predecessors/competitors include…

Traditional talent agencies, acting agencies, artist management, etc.

5. TARGET MARKET

It is made for…

Brands directly, marketing departments, digital agencies, advertising agencies, PR agencies, casting directors, magazines, production houses, photographers, models, talent.
It is suitable for anyone in the creative services industry (both client and talent side)

It is available for sale through…

It is available online at https://theright.fit/

Our marketing strategy is to…

We have a strategic social media campaign that launched in February. We are working with our talent to amplify our message across social platforms. We are also utilising paid online advertising, EDMs, sponsorship of key creative events and branded content pieces.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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