Home Smart 100 2010 REDuce Falls Sox (SMART 100)

REDuce Falls Sox (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

This innovation initially came to life when…

Melbourne physiotherapist Luke Goodwin wanted to continue to make a difference in the area of falls prevention in the community, aged care and hospital environments. Following on from his internationally successful GripSox product, the REDuce Falls Sox are special ‘red’-coloured GripSox that allow staff members in hospitals and aged care facilities to easily identify a patient who has been assessed as a high falls risk, and therefore is someone requiring extra supervision to help reduce the chance of a fall. The socks therefore provide both a non-slip effect as well as a very important visual identification.

WHAT & HOW

The purpose of this innovation is to…

…visually identify a patient who has been assessed as a high falls risk so that they get the benefit of a non-slip grip sock as well as special attention from trained hospital staff.

It does this by…

…alerting trained staff to know that someone who is wearing the REDuce Falls Sox requires extra special care when ambulating or transferring position. As shown by the existing GripSox product, hospital falls can be dramatically reduced by the use of these non-slip socks.

PURPOSE & BENEFITS

This innovation improves on what came before because…

…although the original black GripSox have been highly successful both here in Australia as well as overseas, the new REDuce Falls Sox give that added bonus of being highly visible by trained staff who know that a patient wearing the REDuce Falls Sox has been clinically assessed as a high falls risk.

Its various benefits to the customer/end-user include…

…gripping properties which prevent people slipping whilst walking or transferring, comfort with a seamless toe, improved warmth and hygiene as well as the benefit of being highly visible to trained staff.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…wearing our traditional black GripSox product. Whilst this also has been hugely successful when clinically trialled, the new REDuce Falls Sox give even better awareness, thus resulting in further reductions in falls.

Its predecessors/competitors include…

…the original black GripSox product. There are also other non-slip sock varieties on the market, but none of these have been clinically trialled like the GripSox products.

TARGET MARKET

It is made for…

…the hospital and aged care markets who have a large problem with patient falls. Any falls in these environments result in additional financial, physical and emotional burdens. The REDuce Falls Sox have been clinically shown to substantially reduce these burdens.

DISTRIBUTION STRATEGY

It is available for sale through…

…our own website (www.gripsox.com) as well as by more than 100 hospitals, aged care centres, pilates/yoga studios, health clubs and retailers around the world.

Our marketing strategy is to…

…grow the awareness of this unique product through avenues such as the internet, media, medical journals and publications as well as word of mouth from those who have had such a tremendous benefit from wearing REDuce Falls Sox.

SUPPORTING IMAGES AND/OR VIDEO

SHOW YOUR SUPPORT FOR THIS INNOVATION

While the judging is now officially over, you can still show your support for this innovation in one of the following three ways:

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  3. Leave a Comment: Share the love!

To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.

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