Home SMART 100 2015 Recipe4Change

Recipe4Change [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…Rowville Community kitchen initiated the development of this platform to enable food businesses to donate/sell fresh produce and food items 24/7 without the need to arrange transactions during business hours. 

Donate Anything. Anywhere. Anytime. A unique system for Charities to Maximise Donations & community engagement. 

From the first concept came the secondary idea, how charities and Not for Profits could create a transparent and convenient way for locals to offer support and generous contribution online as well as in person. It’s scalable, cost effective, easy to use and adaptable to many industries from preloved items to sustainable food chain.

2. WHAT & HOW

The purpose of this innovation is to…

simplify pick-up/delivery of bulky donations, streamline operations, reduce reliance on aging volunteers with cutting edge technology, increase donations with one click, 24/7 accessibility, and reduce waste of pre-loved items.
 
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It does this by…

…building relationships, building loyalty, reinforcing the brand, and increasing visibility. It also increases accessibility, sell-through/donations, and exposure across mobile devices. 

It connects business with on-the-go consumers, generates repeat business, provides tools that are driving the “New App Economy”. It is cost effective and saves money.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…
 
…flexible plans and features can be tailored to any size of business. The ability to be translated into any language and used internationally, 100% branding for any business, secure transactions for monetary donations, and transparent all-inclusive pricing system, makes Recipe4Change the best solution for the future.
Its various benefits to the customer/end-user include…
…24/7 accessibility for busy people to share their wealth with the less privileged. 
 

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…
…volunteers manning telephones during restrictive hours, working in the store front operations and arranging pick-up of large donated items while smaller items are left outside charity shops.  
 
Its predecessors/competitors include…
…donationtown.org in the US, furnituredonationnetwork.org – UK, and planzheroes.org -UK.
 

5. TARGET MARKET

It is made for…

…a broad market because the platform is flexible. 

Here are the numbers relating to charities: 

Charities in Australia = 58,282, Charities in UK = 170,000, Charities in the USA = 1.3million, Charities in Canada = 80,000.

 

It is available for sale through…

…App stores.

Our marketing strategy is to…

…promote through: Social media; Niche tech businesses; Tech online magazines; Data base; Centres of influence; App store; Website; Blogs; and Media.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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