Home SMART 100 2015 RainCheck

RainCheck [SMART, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…in 2010 the latest e-Commerce report was released representing 4.4% of Retail spend, Gerry Harvey stated that it is “not a threat.”

Everyone thought he was crazy, fast-forward five years and that figure is now only 6.7% – hardly booming. With the cart abandonment problem that retailers have which is between 75-89% online, and after doing research realised that people are shopping online; however, they are often making their purchases in brick-and-mortar stores.

Maybe Gerry was right all along, so we built RainCheck a virtual shopping list for online shopping that reminds you when items you like online are available in stores you visit.

2. WHAT & HOW

The purpose of this innovation is to…

…allow people browsing items online to save them to the cloud and be notified on their smartphone if an item they have liked is available in a store they are near.

It does this by…

…saving the item meta data onto our cloud-based platform and binding this to a user ID that is made available in a smartphone app. The app communicates with a Beacon network and uses an Interactive Push service to deliver messaging etc. Users can share their lists with friends and family also.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…currently there is no way to measure the O2O (online-to-offline) customer journey for “Clicks & Mortar’ retailers. We now provide a way to offer data points that measure the multichannel customer journey from online to offline purchase.

Its various benefits to the customer/end-user include…

…finally having a shopping app that can store items that are of interest, while being able to manage and share lists with friends and family. Most retailers don’t have Apps online responsive sites so cannot offer Beacon comms or Push.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…aggregating only online items and only being able to complete the purchase online. No one has extended that to offline using the power of Beacons yet. We are also working on completing the purchase in-store using mobile commerce.

Its predecessors/competitors include…

…Google, which is, of course, online only.

5. TARGET MARKET

It is made for…

…B2B: Any ‘Click & Mortar’ retailer (both online eComm and physical stores). B2C: Anyone who like shopping online and in-store and has a Smartphone.

It is available for sale through…

…a launch this June with a bunch of Australian retailers and also the iOS version of the RainCheck App. Some JavaScript is all that is needed on the eCommerce site and the App pushed to the brand user base.

Our marketing strategy is to…

The platform will be offered to retailers on a Pay-per-Performance model where they pay for the data points retrieved each month and access to real-time dashboard. The App will always be free.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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