Comments on: Rad BMX eBay listing reveals the power of a pithy sales pitch http://anthillonline.com/rad-bmx-ebay-listing-reveals-the-power-of-a-pithy-sales-pitch/ Business help for entrepreneurs, startups and small business owners in Australia | Business > Innovation > Technology > Entrepreneurship - Anthill Magazine: It's Where Ideas and Business Meet. Fri, 10 Feb 2012 14:06:00 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Steve http://anthillonline.com/rad-bmx-ebay-listing-reveals-the-power-of-a-pithy-sales-pitch/#comment-31453 Steve Mon, 26 Apr 2010 22:21:32 +0000 http://anthillonline.com/?p=35188#comment-31453 Great - so we made $100 - if it really was a commercial transaction as I assume the test sets out to emulate, the theoretical expenses of 2 of Patts best and brightest, say 1 x hour copywriting (or is that making up "sick" stats that are obviously untrue) at say $150 and Ebay costs say $5 as well as time answering dumb questions from Ebayers about how hard is it to do one of the 687 sick wheelies (account management) etc etc... So I think you guys are right this DOES prove the value (or lack thereof) of creativity without a sound business proposition behind it. Creativity can work but it must be tied to and enhance commercial outcomes if any money is to be made, which was obviously the yardstick here. Great – so we made $100 – if it really was a commercial transaction as I assume the test sets out to emulate, the theoretical expenses of 2 of Patts best and brightest, say 1 x hour copywriting (or is that making up “sick” stats that are obviously untrue) at say $150 and Ebay costs say $5 as well as time answering dumb questions from Ebayers about how hard is it to do one of the 687 sick wheelies (account management) etc etc… So I think you guys are right this DOES prove the value (or lack thereof) of creativity without a sound business proposition behind it. Creativity can work but it must be tied to and enhance commercial outcomes if any money is to be made, which was obviously the yardstick here.

]]> By: alexavery http://anthillonline.com/rad-bmx-ebay-listing-reveals-the-power-of-a-pithy-sales-pitch/#comment-31447 alexavery Sun, 25 Apr 2010 02:13:06 +0000 http://anthillonline.com/?p=35188#comment-31447 I love the ad, the idea and creativity. <br><br>My only question is why are Anthill hyping something that happened in mid-2009? You gonna bust some dancing Matt on us next?<br><br>Got anything fresh in the "creative" space? I love the ad, the idea and creativity.

My only question is why are Anthill hyping something that happened in mid-2009? You gonna bust some dancing Matt on us next?

Got anything fresh in the “creative” space?

]]> By: icecreamguru http://anthillonline.com/rad-bmx-ebay-listing-reveals-the-power-of-a-pithy-sales-pitch/#comment-31446 icecreamguru Sat, 24 Apr 2010 23:23:33 +0000 http://anthillonline.com/?p=35188#comment-31446 OK - knowing a bit about how these things work the main issue here was the bike was worth around $100 on second hand market. Sometimes on eBay the "average" level price is not achieved - they got the bike for $27.50 - so a bargain. When they relisted the price went up because they hyped it up - read "advertised it more". So they gaind around $100 - my next question is when someone asks them to put on similar effort to advertise their product would they/their agency do it for $100 (incl GST) ? I think not. At least they had fun - and we had fun watching it ;-) OK – knowing a bit about how these things work the main issue here was the bike was worth around $100 on second hand market. Sometimes on eBay the “average” level price is not achieved – they got the bike for $27.50 – so a bargain. When they relisted the price went up because they hyped it up – read “advertised it more”. So they gaind around $100 – my next question is when someone asks them to put on similar effort to advertise their product would they/their agency do it for $100 (incl GST) ? I think not. At least they had fun – and we had fun watching it ;-)

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