OK – knowing a bit about how these things work the main issue here was the bike was worth around $100 on second hand market. Sometimes on eBay the “average” level price is not achieved – they got the bike for $27.50 – so a bargain. When they relisted the price went up because they hyped it up – read “advertised it more”. So they gaind around $100 – my next question is when someone asks them to put on similar effort to advertise their product would they/their agency do it for $100 (incl GST) ? I think not. At least they had fun – and we had fun watching it

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I love the ad, the idea and creativity.

My only question is why are Anthill hyping something that happened in mid-2009? You gonna bust some dancing Matt on us next?

Got anything fresh in the “creative” space?

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Great – so we made $100 – if it really was a commercial transaction as I assume the test sets out to emulate, the theoretical expenses of 2 of Patts best and brightest, say 1 x hour copywriting (or is that making up “sick” stats that are obviously untrue) at say $150 and Ebay costs say $5 as well as time answering dumb questions from Ebayers about how hard is it to do one of the 687 sick wheelies (account management) etc etc… So I think you guys are right this DOES prove the value (or lack thereof) of creativity without a sound business proposition behind it. Creativity can work but it must be tied to and enhance commercial outcomes if any money is to be made, which was obviously the yardstick here.

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