If you’ve ever doubted the capacity of savvy marketing to transform an average product into the must-have slice of cool, check out this brilliant eBay campaign from early 2009. Dubbed “The Wicked Sick Project”, the creative team at Australian advertising agency George Patterson Y&R bought an unimpressive and used BMX from eBay and relisted it with lashings of their ‘rad to the power of max!’ marketing flair.
Screen capture of original eBay listing below, via 2oceansvibe.com [click to enlarge].
