Home ANTHILL TV Rad BMX eBay listing reveals the power of a pithy sales pitch

Rad BMX eBay listing reveals the power of a pithy sales pitch

3

If you’ve ever doubted the capacity of savvy marketing to transform an average product into the must-have slice of cool, check out this brilliant eBay campaign from early 2009. Dubbed “The Wicked Sick Project”, the creative team at Australian advertising agency George Patterson Y&R bought an unimpressive and used BMX from eBay and relisted it with lashings of their ‘rad to the power of max!’ marketing flair.

Screen capture of original eBay listing below, via 2oceansvibe.com [click to enlarge].

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.