Name: Rachel McLean
Age: 28 (Born: August 1988)
Known for: McLean Social Media – http://mcleansocialmedia.com
Rachel McLean, 28, started McLean Social Media in 2012 when she found most of her entrepreneurial friends kept coming to her for social media advice. At that time she worked for an advertising agency that didn’t offer social media marketing as a service, so she quit and started her own consultancy.
Five years later, McLean offers social media coaching, public speaking, social media strategy and management, and advertising as services to clients.
She is best known for being Digital Brisbane’s go-to social media consultant for small businesses and regularly speaks at their Power-Up events. She has also been a guest speaker at Intuit Quickbooks Annual Online Roadshow where she was flown to Cairns, Townsville and Toowoomba to speak to small and medium enterprises about the importance of social media.
McLean’s initial buzz came from landing the perfect first client: The Bun Mobile. As Brisbane’s first food truck, McLean created a stellar social media strategy for them, which helped them gain quick attention with PR agencies and the media. This excitement helped springboard McLean towards bigger clients and a growing reputation within Brisbane as a social media expert that gets results for her clients.
Her biggest professional and personal setback happened when she found out she was pregnant to her ex-partner, eight months into starting her new business.
During the pregnancy she grew her business—while battling morning sickness and hormones—and hired two staff members, then fired a staff member on her due date, and continued to maintain her reputation and cash flow while living alone with a newborn baby. Superwoman? We think so!
McLean is driven by a desire to have total financial freedom and location flexibility, as well as, a drive to provide for her daughter, her parents and her sister. She’s motivated to be the source of her own wealth and success.
During her second-year of business, McLean was going to merge with a marketing agency, but at the last moment she backed out based on a gut feeling. She didn’t burn that bridge, instead she established a strong relationship with that team and as a result, last year they referred a huge national client to her. This client ended up being the stepping-stone McLean needed for her credibility with future corporate clients.
Anthill asked McLean, what is your super-power?
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