Home Smart 100 2011 R4i BuildPoint (SMART 100)

R4i BuildPoint (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

R4i BuildPoint

This innovation initially came to life when…

Absolute Data Group’s Product Development Manager, Michael Halter, believed he could hugely expand and extend ADG’s military-grade technical maintenance and training systems, which were being successfully used by Australian and international defence and aerospace clients.

Michael wanted to integrate ADG’s software with product lifecycle, configuration management and asset management tools, to help ‘civilian’ companies benefit from the same superior tools as used in Defence.

Michael and the ADG team commenced an amazing journey that involved intensive research and development, strategic software development, continual industry consultation, ongoing innovation and ‘light bulb’ moments, and successful customer pilots.

WHAT & HOW

The purpose of this innovation is to…

…help manufacturers create, manage and leverage information that is vital to the operation and maintenance of their critical assets. It seamlessly flows product data from design and configuration stages, through to production and maintenance, giving manufacturers greater speed to market.

It does this by…

…integrating configuration management, product lifecycle management, asset management and automated technical documentation. This unique mix of functionality enables reuse of information and increases collaboration between engineering, production and maintenance.

Utilising asset management, configuration control and inventory management, teams can quickly prepare costings, maintenance schedules and materials lists from pre-built systems. So engineers can configure new products (with documentation) within hours.

PURPOSE & BENEFITS

This innovation improves on what came before because…

…it offers such a unique mix of functionality – in the one product – which importantly is based on a foundation of superior, military-grade technical maintenance. Additionally, unlike other ‘similar’ systems, or combinations of separate systems, R4i BuildPoint has a low entry price, providing huge cost savings from the start. It is also modular/scaleable, making it affordable for all sized manufacturers.

Its various benefits to the customer/end-user include…

…cost and time savings in producing product documentation, risk reduction from its auditable product data trail, streamlined production line and asset maintenance, compliance with international standards, optimised product delivery and supply chain, and greater collaboration between teams.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…Word documents, spreadsheets and PDFs that become out-of-date. Asset maintenance systems were separate documents as part of a maintenance schedule; uncontrolled with no audit trail of changes. In R4iBuildPoint, technicians’ task cards are built into the application’s database. Subsequently, parts, consumables and tools referenced in the task cards are dynamically bound to the system database. It is “live” system content.

Its predecessors/competitors include…

Microsoft Word and Excel, PDFs and sometimes time-consuming design software like InDesign for product guides and documentation. Some tier-one enterprises can implement similar systems, but the high implementation costs of $300,000-$1M and system complexity prevents SMEs from utilising such systems.

TARGET MARKET

It is made for…

…any company that manages complex assets, such as defence, aerospace, manufacturing, mining, energy, rail, automotive, shipping and heavy industry.

Its low entry price and modular licensing allows SMEs to utilise it.

Target markets include manufacturers who have long-life assets (e.g. trains), produce multiple variants of an asset, have a high level of product complexity or produce a relatively high volume of production (e.g. mining and agricultural equipment).

R4i BuildPoint can save them hundreds of hours in both design time and technical documentation production. Companies can also create a new revenue stream by providing maintenance support packages to their clients.

DISTRIBUTION STRATEGY

It is available for sale through…

Absolute Data Group directly, which is based in Brisbane but whose consultants travel to customers right around Australia, and internationally. It is also available worldwide through ADG’s network of partners and resellers (based in the USA and Europe).

Our marketing strategy is to…

…target customers of a certain type and size in our target sectors, through: personal introductions and recommendations through industry contacts; new marketing collateral including a newly-launched website; case studies and brochures; direct mail to potential customers; eNewsletters; social media (e.g. LinkedIn, Facebook); running free Webinars and information sessions; and ongoing public relations activity.

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