This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
We found out, my friends only bought tickets to events, when they knew their friends were actually going – or bought a ticket too, and 500 people could clicking “”Attending”” on Facebook, but it didn’t do anything and no-one cared.
In 2016, we discovered and proved a huge untapped market, 2000 uni society teams, across 11 universities in Austraila collected payments & Information – but used all different tools for ticketing memberships and selling merchandise – collecting cash in a tin at the lunch hall, Eventbrite, Bank Transfer, Google Forms meaning no product fit yet, giving calling to Qnect.
2. WHAT & HOW
The purpose of this innovation is to…
For Event Organising Teams
1) Save Wasted Time – being forced to use many tools in ticketing process.
2) Save Cost – Ticketing fees suck
3) Sell more – Social payments/shopping, creates chain effect amongst friends.
It does this by…
1) Saves team time by having:
a) Clever Multi-user system – Against EventBrite, where only a single person can manage.
b) Remove the need to force multiple people on other tools – Trello (task management), Sheets (for item requirements) and separate ticketing tool to collect payments.
2) Saves wasted cost – 0 Commission fee – only SAAS
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Your Team > EventBrite and co. – only a single person can manage.
Time & Bird-eye view of simultaneous multi events > Clunky Interfaces
Task focus > Traditional Process of many tools
Social Payments > We’re fully about the friends that are actually going, and new people you can meet.
Pricing Model > Whole Industry charges Commission & Per-ticket fees.
Its various benefits to the customer/end-user include…
2,000 Uni societies (& now event organising teams)
– Time saved
– Money saved
– Sell more
– Better Branding
– Less Stress
– Meet & Chat with new people through events
– Follow & Join Groups.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
-Collecting cash in tin
– Paper or google form
-Membership Type Tickets and Discounts based on trust, not actually verified
– Multiple tools to organise and assign event tasks.
– Friends asking friends, if they actually got a ticket already.
– Waiting in line
– Meeting up with friends to send tickets.
Its predecessors/competitors include…
Each other. This is a fragmented market with no true product fit.
5. TARGET MARKET
It is made for…
2,000 Society teams + 10,000 event organising teams in Australia alone.
It is available for sale through…
a) We have gained mass userbase through our first core uni societies
b) Sales – Grow a close initial beta user-base (expanding out the uni scene).
c) Growth Hack Programs within each industry.
*Events are our funnel for mass-users.
Our marketing strategy is to…
a)-Already gained mass user-base through first core-base of uni societies*
b)-Partnerships-Sales – Grow initial beta customer pool (Outside uni scene) for 6 months.
c)-Growth/Scale Period – Incentive and Referral Programs within each industry.
Each ticket buyer, becomes group “”member/followers””. As groups accumulate, it’s easier to host an event each time. With a great SAAS product, this is our retention strategy.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.