This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Learn more about the SMART 100 >>
1. THE BEGINNING
This innovation initially came to life when…
I was born and raised in a small town in Ghana, Africa. My mother was illiterate and didn’t have much to provide for her children. I saw my nieces and nephews working on the street as very young children when they should have been in school learning! As soon as I arrived in Australia in 2007, I knew I was living here for a reason, I needed to do something about poverty!
2. WHAT & HOW
The purpose of this innovation is to…
PVBS exists to break the cycle of poverty locally and globally!
1) Custom Year 12 Leaver Jackets — each jacket helps put a child in school in a developing country.
2) Retail brand — each item feeds four people in Melbourne.
It does this by…
1) HUNGRY FOR CHANGE; any one purchase from our retail store provides four people, whether homeless or from a low-income family, with a meal locally in Melbourne.
2) CLASS OF CHANGE; PVBS also produce year 12 leaver jackets for high schools and with each jacket this helps kick start a child’s education in Cambodia and Ghana.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It is a cause greater than just clothing. It provides quality custom clothing both in schools and retail market, while making a huge impact in the lives of others! It helps build our community locally in Melbourne, helping the disadvantaged as well as providing education in developing countries resulting in slowly ending the cycle of poverty!
Its various benefits to the customer/end-user include…
The customer will never forget the impact they have made to someone else in the world who doesn’t have access to such BASIC necessities such as education and food. As well as walking away with great quality and designed products.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
I am unaware of a company that makes Year 12 leaver jackets for schools and also have a retail arm that has a charitable side. Providing food and education. This is only the beginning of PVBS. Many people want to be able to change lives and help the world in a simple and easy way for them.
Its predecessors/competitors include…
Retail brands are our competitors as well as uniform shops for schools that make year 12 jackets and jumpers.
5. TARGET MARKET
It is made for…
Our target market are high schools for the custom jackets and soon in the future it will include primary schools, universities and clubs. With the retail we are quite diverse but mainly targeting ages (but not limited to) 18-30 years old.
It is available for sale through…
This is available online and we also approach many local schools/conferences for free presentations: www.pvbs.co
Our marketing strategy is to…
We have created many partnerships with school conferences and programs as well as advertising in newspapers and social media. We are also on all forms of social media to spread the word.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
