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PTXchange [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…our client, an Aussie-based car transport company, enlisted the help of Semantia to identify new innovations for the vehicle transport industry.

With Holden, Ford and Toyota withdrawing from vehicle manufacturing in Australia, vehicle transport is destined to become a commodity industry driven by price.

Our client sought new and innovative business models that would help them retain their market leadership position and grow new niche opportunities online. Traditionally not seen as an online industry, PTXchange is bringing PrixCar Transport and vehicle transport to the world of e Business.

2. WHAT & HOW

The purpose of this innovation is to…

… establish car transport affiliate programs as a compelling opportunity for website operators in associated industries, as well as support a growing external sales and marketing force online.

It does this by…

…allowing website owners to easily incorporate a car transport quote form on their website. When a visitor completes the form, a quote is created in real-time and the owner of the website is credited as the lead source. PTXchange Partners are paid a commission for every booking against a quote referred to by them.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

… completely removing an existing barrier that precludes many web businesses from entering into an industry worth more than $300m annually.

Instead of arduous negotiating of long-term, discounted rate contracts with car transport companies, resellers sign-up, send referrals and get paid based on conversions.

Coupled with automated marketing and ongoing conversion rate optimisation, success is virtually guaranteed for everyone involved.

Its various benefits to the customer/end-user include…

…website operators have a new, undervalued affiliate revenue opportunity. Business entrepreneurs create new customer-facing, value added opportunities.

End-customers gain easy access to extended innovation and benefits that follow when an industry expands online.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…entering into lengthy negotiations, tender process and severe price-cutting. Corporate customers tender and enter into negotiations every 2-3 years. Car transport providers are forced to “sharpen pencils” constantly.

Participating in car transport was investment heavy. PTXchange opens up the vehicle transport industry in a way that has never previously been available – by establishing a new market for PrixCar Transport.

Its predecessors/competitors include…

There are no predecessors/competitors offering a car transport affiliate program in Australia.

5. TARGET MARKET

It is made for…

…car enthusiast clubs, removalists, car dealers selling online, auction houses, vehicle finance companies, car transport sub-contractors and website operators in related industries.

It is available for sale through…

PTXchange is entirely online. Car transport quotes can be obtained via an online quote form placed on a website. Car transport bookings can be made online with secure payment processing. Marketing automation ensures the most effective lead nurturing capabilities.

Our marketing strategy is to…

…use a combination of content marketing, email nurturing and direct approaches targeting website operators, auction houses, removalists and subcontractors.

The emphasis is on demonstrating the growth potential available to each target segment and the benefits available to their market.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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