This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
Working at Whole Meal Cafe, many customers told me they were cutting carbs/gluten for weight loss. They didn’t miss pasta, potatoes and sugar but everyone struggled to remove bread! This sparked a crazy idea to create gluten-free bread with only one gram of carbs per slice and Protein Bread became a top seller!
Fast forward two years, and my love for innovation has grown from one product to a new innovative venture, The Protein Bread Company which was founded in February 2014. Our business model breathes life into the struggling baking industry, injecting it with masses of new clients that previously would have never set foot in a bakery!
2. WHAT & HOW
The purpose of this innovation is to…
Enable our end consumer to enjoy the convenience, satisfaction and love of bread without the guilt (and side effects) of consuming gluten, carbs and sugar. Love your Bread. Nourish your body. Basically, have your bread and eat it too!
It does this by…
Being nutritionally superior to regular bread and unrivalled in the marketplace.
Baked with a combination of top quality nutritious and gluten-free ingredients including pea protein, whey protein, golden flaxmeal, almondmeal, chia seeds and linseeds, Protein Bread becomes a nutrient dense breakfast, lunch or snack with just one gram of carbs and eight grams of protein per slice. It is free of wheat, soy, gluten, sugar and yeast.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
With 80 per cent more protein yet 80 per cent less carbs than other breads, and being a gluten free product that is not full of sugar, tapioca and potato starch, Protein Bread appeals to the masses of consumers that have eliminated bread from their diet for a vast array of health/lifestyle reasons from diabetes, allergies, obesity, or coeliac disease.
Its various benefits to the customer/end-user include…
The ability to simply enjoy peanut butter toast and a sandwich for lunch whilst loving everything about the experience and effects on their body. Bread is such a staple yet many of our customers have has to force themselves to miss out on it for years.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
- Eliminating bread from ones diet altogether, and experiencing feelings of missing out
- Choosing a gluten-free bread packed with sugar and preservatives that tasted like cardboard and crumbled when you tried to cut it
- Eating regular bread whilst experiencing immense guilt, bloating and feeling lethargic
Its predecessors/competitors include…
A few different brands of Protein Bread mix that are available online, from the US, however the majority are not gluten-free, packed with preservatives and completely unnatural.
5. TARGET MARKET
It is made for…
Anyone from a fitness model, personal trainer, gym junkie, sportsperson, elderly person managing diabetes to anyone trying to lose weight. Basically anyone that wants to enjoy their bread without feeling any guilt!
It is available for sale through…
Vision Personal Training Studios around Australia (as an approved partner), as well as other health food shops, supplement stores, gyms, online and hopefully very soon supermarkets.
Our marketing strategy is to…
Simply provide the facts. We are proud of our ingredients and the nutritional content of our product. We have a one-level affiliate program where Personal Trainers promote our products, earning themselves commission, and are in final negotiations with two national healthy fast food retailers who are going to add Protein Bread to their menus.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
- Trigger a Reaction: Facebook ‘Like’, etc (2 points)
- Leave a Comment: Anonymous comments excluded (1 points)
We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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