Proptech startup Property HQ recently launched its new branding and a beta launch of its website with a renewed desire to disrupt and shake up the “status-quo.”
Property HQ also aims to capitalise on the growing interest and innovation around proptech; especially how it relates to commercial property and the opportunity to automate many of the traditional ways property transactions are handled.
Property HQ Managing Director, Piers Kennard, said “Although our primary offering is a seamless commercial real estate portal, we are definitely interested in expanding our service to try and automate and streamline many of the traditional property transaction tasks that can bog down tenants, agents and landlords.”
Founded in 2013 and re-launched in March 2015, Property HQ is a commercial real estate and business portal, with over 20,000 listings from all of major real estate agencies and landlords, including Dexus, JLL, CBRE, Savills, Raine&Horne, Ray White, LJ Hooker and many other mid-size and boutique agencies from around the country.
What is the motivation behind Property HQ?
Property HQ Managing Director, Piers Kennard, said “Agents, landlords and the wider property community have been crying out for years for more competition when it comes to listing commercial property online. They feel like they’re being held to ransom, especially with double-digit price hikes year-on-year, some of the highest property advertising costs in the world and only one or two players to choose from.
“We saw a clear gap in the market and the opportunity to reinvent commercial real estate search, putting agents and landlords in the box seat for a change, giving them a genuine and fresh alternative with free listings and reasonably priced listing upgrades — often at less than 10 per cent or the GST component of what they’re paying with other portals,” said Kennard.
Property HQ offers a simple pricing structure site-wide, with free Silver listings and paid Gold and full-width Platinum listing upgrades. Agents and landlords can list for one month or up to 12 months — depending on their needs and requirements — but without the lock-in contracts or expensive subscriptions. Platinum listings start from only $175.
“In launching our new brand and website, we’re really focused on solving some of the major ‘pain-points’ for agents and landlords — like providing a simple and uncluttered design, free listings, no contracts or tiered pricing by suburb, less banner ads and no page turns,” said Kennard.
What sets Property HQ apart?
The new site has also invested heavily in technology, offering functionality like video-enabled listings, list and map view options, location-based ‘Near Me’ search, an integrated language translator and the ability to easily favourite and share listings with others. The beta launch will gather additional industry feedback, with more improvements and functionality to come.
Property HQ also boats a great library of curated property content, including news, blog posts and research, covering recent trends, deals and insights.
“Another key point of difference is that Property HQ has been built from the ground up, by property professionals for property professionals. We’ve got great relationships in the property industry and a deep understanding of commercial property, based on decades of experience. This gives us the unique opportunity to deliver a portal that agents, landlords and users actually want.
“We see a real opportunity here and with the property industry’s support, we couldn’t be more excited about the future,” said Kennard.
Property HQ Managing Director, Piers Kennard, has over 18 years experience in the property industry in Australia, Europe and Asia, working at companies like Regus, Knight Frank and the government in a variety of senior roles, including leasing, development, tenant representation and property management.
Property HQ Head of Marketing, Nathan Reiche has over 14 years experience in the property industry in Australia where he worked at Investa Property Group across their office, industrial and residential portfolio. Nathan also spent 18 months based in France and Monaco, working with a range of property clients in France and the UK.