This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
After 15 years operating my mentoring company, no one was doing anything about addressing housing affordability in this country. Two years ago, I started to build a unique patented Algorithm to address housing affordability. We have developed a structured and favourable package to help Mum & Dad assist their kids buy a home with a clear exit strategy, using our Innovative Algorithm, without affecting Mum & Dad’s assets. The kids can live where they want to live, have their family grow up in the same house, go to the same school. No Landlord.
2. WHAT & HOW
The purpose of this innovation is to…
…a tale of two Australia’s: older Australians are getting much wealthier, and the young are being left behind. Our Innovation address’ the housing affordability problem for the Y and emerging Z generations; our future leaders of this country.
It does this by…
…driven by our innovative algorithm, we provide a clear formal process, with a clear exit strategy, we provide options to many Parents who would have no idea they could safely help their kids buy a home without affecting their own assets. We can completely displace current methods of utilising the Bank of Mum & Dad to buy a home.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Young people can enter the home buyers market by buying a home for 60% of it’s value. They can start spending their income not on rent but their very own home. Creating wealth for themselves and not someone else.
Its various benefits to the customer/end-user include…
The Informal bank of mum and dad, formal bank of mum and dad, Guarantor for the kids loan. Problems with current ways: risky, can negatively affect relationships, mum and dad can’t plan for retirement, formalising can be expensive and complicated, no clear OR quick exit, investor shares in capital growth, high interest rates, family assets at risk.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
None are successfully solving all issues, as they have no clear exit. These are the current alternatives; Bank of Mum and Dad informally, Bank of Mum and Dad formally, buy in sub optimal location based on affordability, rent long term.
5. TARGET MARKET
It is made for…
The Y and emerging Z generations, for home ownership otherwise they are left with the prospect of renting which restricts their ability to create wealth, plan for their retirement creating uncertainty for many young Australians. The 2.9 Million people, those in the Y generation who work FULL time (35% of the full time workforce) 78% of Baby Boomers aged 55-64 who are in home ownership have an average net wealth of $1.2 Million. Therefore, 2.2 Million people in the Y generation will have parents with the means to help them buy a home using our Innovative product.
It is available for sale through…
Our new Fintech website, the entire process is completed on line end to end. Future reseller white label products will become available in the future.
Our marketing strategy is to…
Use Social, TV, & other various forms of Media, with dynamic marketing strategy and excellent key messages, we will be able to show the target market the facts as it is much better to do it this way than informally or not at all. This marketing campaign will be based on education and facts.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: PropSet Ltd – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)
