Home SMART 100 2018 Pronto Woven’s Digital Catalogue

Pronto Woven’s Digital Catalogue [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Pronto Woven identified a gap in the market for a solution that works across multiple touchpoints within a business and leverages data within Pronto’s eCommerce solution, Avenue. The Digital Catalogue allows anyone from marketers to sales people within businesses to easily build catalogues, working with updated information input into the system by product managers (pricing, SKUs, images). Sales reps tailor catalogues on-the-go to specific customers using real-time pricing so they have real conversations with customers. Marketing teams can pre-prepare catalogues ahead with pricing for promotion periods and customers flip through the catalogue to make a purchase.

2. WHAT & HOW

The purpose of this innovation is to…

…enable anyone from marketing to sales within a business to deliver digital catalogues tailored to specific customer needs. The system draws on information input into the system by product managers so sales teams are working with real-time information.

It does this by…

…storing real-time information within Avenue input by product managers. From there, marketing/sales reps can create customised digital catalogues according to specific customer needs, enabling better customer service. The catalogue eliminates the need for marketing teams to constantly chase relevant people within a business for updated pricing, images, copy etc as information is stored in real-time within Avenue.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…no other digital catalogue solution works across multiple touch points within a business and increases efficiency and productivity within numerous departments. Sales reps can create catalogues quickly and easily on the road, working with information input into Avenue by product marketing managers and even email personalised catalogues (different pricing, SKUs, stock quantities etc) through to customers within seconds.

Its various benefits to the customer/end-user include…

Personalisation – each catalogue is customised to match individual customer needs, serving them with the most relevant and updated real-time information.

Customers don’t waste time searching through catalogues and can click through on any item shown to make a purchase.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Print outputs that are often costly, time-consuming and out of date by the time they’re viewed by customers. Such print outputs don’t allow for errors to be easily fixed or pricing/product lines to be updated as needed. This involves a marketing team dedicating copious amounts of time putting catalogues together and chasing others to source the information required.

5. TARGET MARKET

It is made for…

Product managers, sales reps and marketing teams. Each of these departments benefit from the Digital Catalogue – product managers input all necessary information into the Avenue system, marketing teams draw on this information whenever needed, without having to chase product managers and finally, sales reps are able to quickly and easily put catalogues together while on the go, speaking with customers. These catalogues can be customised using real-time information in terms of pricing, the SKUs displayed, stock quantities and so on. It’s a solution that works across multiple touch points within a business, increasing productivity/efficiency and decreasing costs.

It is available for sale through…

Pronto Woven and its customers using the Avenue eCommerce platform.

Our marketing strategy is to…

Continue engaging with clients whose catalogue publishing processes are ripe for disruption where they are still using print catalogues and are expending vast amounts of time and resources bringing them together each year.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Pronto Woven’s Digital Catalogue – Smart 100 2018
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