This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
Myself and three friends made a promise that we would lose weight and get fit. We set a date and some goals and trained our hearts out. We told all of our friends. After four months we had lost 27kg between us and each of us had competed in a sport we had never tried before. We achieved our goals because we had publicly stated our promises, monitored our progress and were motivated not to fail in front of our friends. I thought that if recording promises could work for us, it could work for anyone and any promise.
2. WHAT & HOW
The purpose of this innovation is to…
The purpose of this innovation is to help people keep their promises and achieve worthwhile goals. It also allows promises made by others (e.g. politicians, companies or celebrities) to be recorded so that anyone can monitor their progress and call them to account for any broken commitments.
It does this by…
It does this by providing anyone with the ability to record a promise online. PromiseLocker invites people to ‘check in’ to the promise to provide updates so that they and others can see the progress. Updates are shared via Facebook so friends can provide encouragement and inspiration.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Promises that are not recorded are easily forgotten. People are more likely to keep their promises if they know that others are watching their progress. PromiseLocker allows any promise to be recorded online and updates are requested at regular intervals. Promises are shared via social media so that others can provide inspiration to a person to achieve a goal.
Its various benefits to the customer/end-user include…
PromiseLocker harnesses the power of the web and social media to help achieve any type of goal. Promises made by other people, companies or politicians can also be recorded so citizens can form online communities and visibly hold them accountable.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
The big problem has always been that promises were made, but quickly forgotten if they weren’t written down. It was easy for people to ignore the commitment they made. The media tries to capture promises made by politicians and companies, but they cannot capture them all. PromiseLocker provides the tools for individuals to empower grass roots communities.
Its predecessors/competitors include…
People can set and track fitness goals with a range of apps, but these are quite limited in scope. Some community groups and political parties maintain online lists of political promises.
5. TARGET MARKET
It is made for…
PromiseLocker has been built as a global proposition — we provide the tools to empower others to achieve goals. Anyone can use the tools to record their own promises and share with friends to seek encouragement. PromiseLocker can also be used by citizens and community groups to empower online communities around a cause. The tools can be used to record commitments made by politicians and companies, share information, track progress and gather a community of followers.
It is available for sale through…
Online at www.PromiseLocker.com
Our marketing strategy is to…
PromiseLocker is a very viral proposition; every action taken is shared via social media so others can see, follow and share the content. Each action exposes PromiseLocker to new users. We will encourage individuals to record their own goals and are providing tools to community groups so they can empower their supporters to fight for worthy causes.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
- Trigger a Reaction: Facebook ‘Like’, etc (2 points)
- Leave a Comment: Anonymous comments excluded (1 points)
We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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