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Project-R [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I realised that after dark we could dominate the night sky with masssive flying video screens.

2. WHAT & HOW

The purpose of this innovation is to…

Project-R allows us to fly enormous video banners at night. Clients can now show their content in full 4K resolution on absolutely massive screens flying through the sky at night.

It does this by…

I combined three technologies: augmented reality, projection Mapping and 20,000 square feet helicopter banners (half an acre)

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Our screens are 20 times bigger than stadium LED screens and one third of the cost. Traditionally Heli Banners only worked during the day but now we can fly over night events/festivals.

Its various benefits to the customer/end-user include…

You can’t ignore a half acre video screen flying through the sky.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

No one has ever done this before in the history of mankind

Its predecessors/competitors include…

…daytime banners and LED video screens are the only things close to it but really we have no competition.

5. TARGET MARKET

It is made for…

…big bold brands.

It is available for sale through…

We are about to launch in the UAE with our new aviation partner Falcon Aviation who hold the current world record for largest heli-banner (50,000 square feet). Interested parties can contact Branding By Air directly.

Our marketing strategy is to…

Make our service available to the worlds advertising agencies

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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