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Profile Builder [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

My dream is to help people tell their stories and manage their personal brands and reputations, but many people don’t have the skills to do this. I created Profile Builder to facilitate that process and also to automate and scale a part of the work I do.

2. WHAT & HOW

The purpose of this innovation is to…

…create professional profiles and takes the struggle out, guiding people through a Q&A process in an enjoyable way to gather the data needed to write their profiles.

It does this by…

…using a chatbot. It has the support and mechanism for AI and machine learning. We take people through a set of questions based on 20+ years of experience in PR, storytelling and creating profiles, and gather sufficient data in this process to create their profiles.

It feels like a chat with a friend.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it streamlines the process of creating consistent and compelling profiles. The alternative is a fully manual Q&A process. Being fully automated (at the front end) means people can get have professional profiles written in a timely manner, without wasting resources.

Its various benefits to the customer/end-user include…

It comes back to brand and reputation management – companies can help their people create professional profiles and teams can get the help they need to have their profiles written quickly and consistently.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Technology has changed fundamentally in the last 12-18 months. This simply wasn’t possible in an AI environment previously. The problem was solved by sitting down with someone and asking a series of questions or using a questionnaire in Survey Monkey – both less than ideal choices and virtually impossible to scale appropriately.

5. TARGET MARKET

It is made for…

Initially I have launched it to the corporate market and through my network – which is pretty solid. That is a big market and will suit the business model at present in terms of ensuring we can deliver.

I would like to launch it to SMEs and individuals, but you need a big marketing budget and team for that. The market is huge though, with +500 million people on LinkedIn alone, of which less than 2% have good profiles.

I’m keeping it to Australia at present using the Facebook launch model as a guide. I will grow it from there.

It is available for sale through…

Direct selling at present. Other channels might be licencing or white labeling

Our marketing strategy is to…

As it’s still early days, I’m using EDMs and social media with carefully targeted messages. I’m also talking to clients about it as a number of them have expressed an interest in it.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Profile Builder – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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