This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation came to life when…
We were having our Friday afternoon office tradition of finishing off the week with a drink over a very average bottle of wine.
We jokingly discussed how good it would be if we could modify our diesel improvement technology (the Biotechnix Diesel System which won us 8th place in the Anthill 2012 Smart 100) to enhance wine making it smoother and richer in flavour.
The more we discussed this, the more excited we became. It took two years of challenging research and development but the journey has been absolutely rewarding with the invention of a world first product, The Premium Wine Card.
We launched it just recently in December 2013.
2. WHAT & HOW
The purpose of this innovation is to…
Make every glass of wine or spirit taste as good as it possibly can.
It does this by…
Touching the front of the card to a glass of wine and gently moving it for 15 seconds, resonant frequencies are transferred to the wine and cause a restructuring of the molecules. Because of this structural change, the tannins are broken down and the true flavour of the wine is revealed.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
There has never been a product of this nature before.
Its various benefits to the customer/end-user include…
- Allowing you to enjoy younger wine ‘immediately’ without the inherent acidity
- Bringing out the fruit and flavour
- Customers comment that Red Label scotch tastes as good as Blue Label after treating it.
- The Premium Wine Card is completely chemical-free
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Previously, wine had to be cellared for several years longer. The Premium Wine Card is softens the tannins and acidity of wine or spirits resulting in a smoother, richer flavour.
The Premium Wine Card allows you to instantly age the wine to its optimal state for drinking and enjoying. No other product can do what the Premium Wine Card can do.
As Master of Wine Mr. Peter Scudamore-Smith has remarked, this is “the 21st century version of decanting wine, it happens in 15 seconds”.
Its predecessors/competitors include…
There are none. There is no other way to enjoy the many benefits that the Premium Wine Card can offer, other than buying more expensive older vintages of wine or spirits.
5. TARGET MARKET
It is made for…
It is for every wine or spirit drinker that wants to enjoy their drink to its fullest. We are even getting many customers telling us that it has a profound effect on coffee and tea as well, making it smoother and more pleasant to drink.
It is available for sale through…
Our website www.premiumwinecard.com
Our marketing strategy is to…
Gain awareness of the Premium Wine Card through exhibitions, social media, online advertising and our distributor network.
Because this new technology is so hard to believe until it’s experienced, we are open to any opportunity to showcase it. Good news travels fast; in late January, Today Tonight filmed a story on us so we hope to see that going live soon.
Your Turn — VOTE!
The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:
- Tweet it: Top left of each page (3 points)
- Trigger a Reaction: Facebook ‘Like’, etc (2 points)
- Leave a Comment: Anonymous comments excluded (1 points)
We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.
FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
