Home Smart 100 2011 PowerMinder (SMART 100)

PowerMinder (SMART 100)

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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.

PowerMinder

This innovation initially came to life when…

…we saw the cost of energy rising, the growing frequency of major destructive climate events, the crazy behaviour of office staff wasting electricity by leaving things on overnight and on weekends (74% of the week), the overly complex solutions available….

WHAT & HOW

The purpose of this innovation is to…

…reduce energy waste by making sure that PCs and monitors (and other devices to follow) are powered down overnight and on weekends except for the few hours where IT admins need them on to run scheduled updates and scans.

It does this by…

…allowing simple policy schedules to be set. The policies power down PC estates without losing work and taking into account different working habits, needs, and time zones. A simple case would be for a message to warn of a power down at 7.50pm ten minutes prior to all the PCs going to sleep (unless someone is working late).

PURPOSE & BENEFITS

This innovation improves on what came before because…

…all enterprise solutions today require software to be deployed on every PC in the organisation which nobody in IT wants to deploy, troubleshoot, update and maintain. PowerMinder is agent-less and web-based and does not require a bevvy of consultants to deploy. All command and control is via remote control — simple and effective web technologies.

Its various benefits to the customer/end-user include…

…savings of at least $30 per year per PC for a guaranteed return on investment in less than a year. Carbon emissions reduction. Employee engagement through corporate sustainability. Improved security. Improved time to roll out PC updates.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…locking down Windows settings such as “power down my PC after 30 minutes of inactivity”: annoys users throughout the working day and causes problems with some applications. Alternatively, clunky and typically unfriendly agent-based software was deployed on everyone’s PC — except IT would often push back because it was all just too hard.

Its predecessors/competitors include…

…apathy to needless energy waste. In reality there are quite a number of rather weak offerings which have not changed in years. The biggest are from US companies 1e and Verdiem.

TARGET MARKET

It is made for…

…organisations that want to achieve a quick win with reducing their carbon footprint and energy costs while involving the whole team. Our main targets are:

  1. managed service providers who run PC estates,
  2. enterprises, and
  3. the public sector.

Within those organisations our main stakeholders are IT who typically are interested in having PCs available for patch updates and sustainability champions who value easy wins in reducing carbon footprints.

DISTRIBUTION STRATEGY

It is available for sale through…

  1. Our direct sales force based out of our HQ in Sydney, and offices in London, Germany, and throughout the US.
  2. Our network of resellers throughout Asia and Europe.
  3. A number of boutique sustainability consultancies.

Our marketing strategy is to…

…offer the product for free to smaller businesses through the PowerMinder.com micro-site while cross-selling to our existing global customer base and working with our partners to offer localised versions in Japanese, German, French, etc. to differentiate ourselves from the monolingual US-based offerings.

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