Home SMART 100 (2013) Posturesure TriFoam (NSW) – 2013 Anthill SMART 100

Posturesure TriFoam (NSW) – 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

The product was developed over years of sitting on poorly constructed foam that provided no benefit to the user or person sitting on the chair. People spend a lot of money on mattresses for their body because they spend a large amount of time on their mattress. However people spend as much time, if not more, sitting on their office chair. Being in office furniture we tried to develop a product that was both very comfortable and beneficial for the body.

2. WHAT & HOW

The purpose of this innovation is to…

We’ve spent years researching, designing and developing the perfect seating system. We understand how important the ‘right’ work chair is and it has been our mission to create the ultimate chair when it comes to ergonomics and comfort.

It does this by…

Sensitive to both heat and weight, it rapidly moulds to the user’s body shape. This will ultimately allow you to sit in complete comfort for significantly longer periods of time. By moulding to your body shape, Posturesure™ Tri-Foam® evenly distributes pressure across the entire surface of the seat and backrest, rapidly moulding as you move.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

  • The Right Curve – our new shape provides added lumber support.
  • Memory Foam – originally developed by NASA, this foam moulds to the contours of your body – evenly distributing your body weight – dramatically reducing pressure on the spine and pelvis.
  • Ventilation Foam — dissipates the heat that is associated with memory foam.

The benefits to the customer/end-user include…

Sitting increases the compression on the disks in the lower back by at least 50%. To counteract this, the right work chair should then provide stable body support, promote correct posture and accommodate variations in spinal anatomy.

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Placing cushions on the office chair.

Its predecessors/competitors include…

There are none — no one has developed memory foam in an office chair.

5. TARGET MARKET

This innovation is made for…

Target audience is anyone who wants to sit on a great value, pressure-reducing, comfortable office chair.

6. DISTRIBUTION STRATEGY

It is available for sale through…

Online only: www.jasonl.com.au.

Our marketing strategy is to…

We intend to sell the product as a ‘customised’ option on most of our current office chair ranges. As office furniture specialists, we discuss better seating options all the time with our customers, designers and architect. We believe a bed and a chair should be just as important.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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