Home SMART 100 2018 Points4Purpose

Points4Purpose [SMART 100, 2018]

0

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Learn more about the SMART 100 >>

1. THE BEGINNING

This innovation initially came to life when…

My business partner and I have had over 20 years in Loyalty space and wanted to do something that gives back. With points4purpose we have put together a corporate social responsibility platform for organisations that is not only good for community but is also good for business.

2. WHAT & HOW

The purpose of this innovation is to…

…enable organisations to grow their relationships with their customers and staff by simply enabling their to support a Cause of their Choice. A powerful retention platform, with relationships now in place to extend this into a transformative acquisition platform.

It does this by…

…providing an end to end web platform that enables organisations to acquire our new social currency, points4purpose, position this as an incentive for their customers or staff, and enable them seamlessly to redeem their points to a cause of their choice. Delivering a new social currency!

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There are two clear break-through deliverables in points4purpose; The first is the ability to choose a cause of your customer’s choice and secondly to do so effortlessly via our dynamic web platform.

Its various benefits to the customer/end-user include…

Choice to the consumer, benefit to the recipient causes, ease of access, demonstrable improvements in customer retention and growth.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Limited choice. Very little marketing support. Fragmented access. No professional support or focus on making a difference.

Limited selections on bank rewards websites (typically up to selections). With little or no marketing support.

5. TARGET MARKET

It is made for…

General public through the databases of participating corporations and charities.

It is available for sale through…

We have developed an end to end series of digital assets as well as a white label webs services offering.

Our marketing strategy is to…

Taget selected charities as well as corporations. Once we have a number of demonstrable case studies to then take this to market in Australia – and ultimately the world.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Points4Purpose – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.