Home Smart 100 2014 Podzy (VIC) – 2014 SMART 100

Podzy (VIC) – 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

Founder Rob Linton realised in 2010 that there were no general file sync and share solutions on the market that could offer the security of client side encryption.

Working for the Victoria Government, Rob understood the need for data security, but there was increasing pressure for convenient file sharing solutions such as Dropbox in the workplace.

Podzy was born to solve this problem by combining the security of custom data solutions with the convenience and functionality of popular software. It was launched in April 2014.

2. WHAT & HOW

The purpose of this innovation is to…

Combine the security of custom file-sharing software with the convenience and functionality of common file-sharing software such as Dropbox and Box, making this popular software appropriate for use in business.

It does this by…

Offering client side data encryption, meaning unlike popular file-sharing software, your data is encrypted before it ever leaves your device, with a private key that is only available on your computer. Your data is then split up and stored in multiple locations so there is no chance of it being pieced together, even in its encrypted form.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It provides the same great functionality and ease of use with the level of security that is required if your business holds any kind of confidential or client data.

It also provides an On-Premise option, so your business’ data can be stored on-site, where you have complete control.

Its various benefits to the customer/end-user include…

Podzy’s bulletproof client side data encryption, a centralised admin console for easily controlling users, groups, storage and security for each file uploaded and the Podzy client which silently handles file operations, so you can focus on getting the work done.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Custom software specially designed to run on the business’ existing servers. This software is exorbitantly expensive and is often incredibly difficult to use, requiring IT staff to be trained on how to manage the software.

Its predecessors/competitors include…

Dropbox and Box lead the way in creating easy-to-use file sharing alternatives, despite not providing adequate security for use with confidential data.

5. TARGET MARKET

It is made for…

Businesses that must protect their data from any kind of potential data leaks, or any business that holds sensitive client data. It is ideal for business’ who want to store their data securely on the cloud, and also those business’ who want a competitively priced, easy-to-use file-sharing alternative that can be installed on premise.

It is available for sale through…

Both the free and paid versions of Podzy are available online at www.podzy.com, and you can call +61 418 510 155 to customise your implementation of Podzy to perfectly compliment your business needs.

Our marketing strategy is to…

Make Podzy available and easy to access for businesses who are unsatisfied with the security available on existing file sync and share software.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

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We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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