Home Articles Pricing strategies for small business

Pricing strategies for small business [PODCAST]

0

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

Pete’s back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of “price elasticity” and talks about 6 factors that can help you when putting your prices up.

Pete discuss with Dom the concept of “price elasticity” and the factors when putting your prices up

Transcript:
Read it now.

Action Step: Next time you are reviewing Pricing as part of your 7 Levers review, use the 6 points that Pete mentions as a focus, and see if there is an opportunity to use one or more of them to justify a price increase.

Links:
PreneurCast Episodes:
These previous episodes are talked about in today’s show. Go back and listen, if you missed them.
PreneurCast Episode 16 – The 7 Levers of Business

Special PreneurCast Listener Offers from Our Sponsors:
http://ReadItFor.Me/preneurcast – ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.
http://audibletrial.com/preneurcast – Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

Never Miss an Episode: Subscribe to the show on iTunesStitcher or RSS.
Love the Show? 
Please take a minute to show some love via a comment or review on either iTunes or Stitcher. 

 

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.