Home Articles Lazy marketing and its perils

Lazy marketing and its perils [PODCAST]

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PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

Pete and Dom discuss Lazy Marketing again, the idea that more and more people are starting businesses because of the apparently easy path that the Internet provides — without following the tried and trusted lessons of basic marketing and business.

Pete and Dom discuss marketing tactics aimed at short term goals and others that are just plain lazy

Transcript:
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