A conversation with Oren Klaff, author of Pitch Anything

A conversation with Oren Klaff, author of Pitch Anything [PODCAST]


PreneurCast is a marketing + business podcast. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

This week, Pete talks to Oren Klaff, author of Pitch Anything, a book he and Dom highly recommend to any business owner or entrepreneur.

They discuss pitching versus selling, and how pitching relates to all kinds of business, big or small, with lots of tips on making a good pitch.

Subscribe on iTunes:

Oren Klaff talks about pitching

Read Transcript: Read Now

Show Notes + Links:
Pitch Anything – Oren Klaff
http://pitchanything.com/ – The official site of the book

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  • http://www.anthillonline.com James Tuckerman

    Want to know how to promote a podcast via a website? Peter’s post above has got to be best practice (unless anyone wants to suggest otherwise).

    Why is it so good?

    Firstly, it features a headline, title-tag and sub-heading that are each different but keyword rich. This will help with SEO. (Google gives keywords in these three places precedence over keywords in the text.) The headline also makes it clear that the post is a podcast, which clearly articulates the content when shared via social media (i.e. tweeted).

    Secondly, the transcript is available using a tool called Peekaboo. You can read the transcript by clicking Read now… or not. Once again, this is great for SEO purposes. But it also makes the podcast a richer experience for people seeking names or seeking to better understand the meaning of phrases or accents… without making the distance between the content and the comment area seemingly endless.

    Thirdly, the podcast is presented in three formats: Audio only, audio plus visual and text (as mentioned). This not only appeals to three different types of consumers but it also creates multiple channels to promote the podcast via iTunes, YouTube and, yup, search engines, like Google. YouTube videos can also be shared and embedded across multiple blogs, once again increasing exposure.

    Fourth, this blog provides credit where credit’s due by being generous with links. This not only provides a richer user experience but, once again, can improve the SEO of the page (if the links are pointing to reputable site).

    Fifth, it’s just good. Damn fine interview, Pete. 🙂