How to evaluate and optimize your marketing channels

How to evaluate and optimize your marketing channels [PODCAST]

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PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

Pete and Dom discuss the Marketer’s Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini’s Influence factors and The Marketing Symphony as example frameworks to check against.

Pete and Dom discusses Cialdini’s Influence factors and The Marketing Symphony as your Marketer’s Filter

Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini’s Influence Factors

Tech Tip: If you are using online video, be sure to include your web address!

Transcript:
Read it now.

Links:

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– PreneurCast Episodes:
These previous episodes are talked about in today’s show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 2 – Pete and Dom discuss the Marketing Symphony

– Online Resources:

The Content Leverage System – The post on the Noble Samurai blog that Pete did about our publishing workflow

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