This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
…my cat, Rango, went missing and was lost to a car. I was determined to find a way to prevent other pet owners from going through the same pain.
I learned that one in three pets go missing in their lifetime, which is more than ten million pets a year – and that it’s preventable.
The idea for Pod was born — a vision to develop the best pet tracker in the world. A crowd funding campaign generated massive global awareness and support. The result is Pod, the world’s smallest, lightest, fully-waterproof GPS pet tracker.
Here is an article: http://bit.ly/1E7KysB
2. WHAT & HOW
The purpose of this innovation is to…
It does this by…
…using GPS and other communication methods, such as bluetooth and cellular, to create as accurate a picture as possible of pet location. This functionality is combined with an easy-to-use, interactive app environment meant to maximize trackability and owner engagement.
3. PURPOSE & BENEFITS
4. COMPETITIVE LANDSCAPE
5. TARGET MARKET
It is made for…
…Pet owners. That said, we have been approached by zoos, wildlife researchers, the military, commercial cargo transporters, and a range of other industries who see potential uses for Pod to address long-standing problems around tracking in their industries or engage in cutting edge scientific research projects.
It is available for sale through…
…online at www.podtrackers.com and soon in Australia at PetBarn and Harvey Norman. We are also in various stages of discussions with major pet and electronic retailers in the United States and Europe.
Our marketing strategy is to…
…stay true to our story. We launched via a crowd funding campaign that generated massive global media interest around the technology and our mission to help people never lose their pets again.
We are planning to increase vertical and consumer marketing and media in coming months. We also have a very active and committed social media community.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
