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Pod [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

my cat, Rango, went missing and was lost to a car. I was determined to find a way to prevent other pet owners from going through the same pain. 

I learned that one in three pets go missing in their lifetime, which is more than ten million pets a year – and that it’s preventable. 

The idea for Pod was born — a vision to develop the best pet tracker in the world. A crowd funding campaign generated massive global awareness and support. The result is Pod, the world’s smallest, lightest, fully-waterproof GPS pet tracker. 

Here is an article: http://bit.ly/1E7KysB

2. WHAT & HOW

The purpose of this innovation is to…

…prevent pet owners from losing their pets and to enable them to improve their animals’ fitness. Pod will also enable a global community of pet lovers to share data about their animals on a fun and competitive platform.
 
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It does this by…

…using GPS and other communication methods, such as bluetooth and cellular, to create as accurate a picture as possible of pet location. This functionality is combined with an easy-to-use, interactive app environment meant to maximize trackability and owner engagement.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…
 
…Pod is the world’s smallest, lightest, fully waterproof GPS pet tracker. Other trackers were too bulky for most pets and their accompanying tracking software did not address pet owners’ needs. 
 
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Pod not only protects animals from getting lost, it also helps to improve their fitness. 
 
More info at www.podtrackers.com
Its various benefits to the customer/end-user include…
…the peace of mind that Pod’s size and durability provides in keeping track of their pets. Additional benefits include the ease of use made possible by its interchangeable batteries which allow the unit to stay attached to a pet’s collar.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…
… — the problem wasn’t solved. When pets went missing, their owners had no recourse other than to mount a door-knocking campaign in a desperate search. 
 
Pod is on a mission to fix this. Our product’s key differences drive strong demand, because pet owners and the multi-billion dollar global pet industry have never had access to the solution that Pod provides.
 
 
Its predecessors/competitors include…
 
…Tractive and Tagg in one respect –but in an important sense there are no real predecessors or competitors because the weight and design of Pod has opened tracking to millions who would not have considered it before.
 

5. TARGET MARKET

It is made for…

…Pet owners. That said, we have been approached by zoos, wildlife researchers, the military, commercial cargo transporters, and a range of other industries who see potential uses for Pod to address long-standing problems around tracking in their industries or engage in cutting edge scientific research projects.

It is available for sale through…

…online at www.podtrackers.com and soon in Australia at PetBarn and Harvey Norman. We are also in various stages of discussions with major pet and electronic retailers in the United States and Europe.

Our marketing strategy is to…

…stay true to our story. We launched via a crowd funding campaign that generated massive global media interest around the technology and our mission to help people never lose their pets again. 

We are planning to increase vertical and consumer marketing and media in coming months. We also have a very active and committed social media community.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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