Home Smart 100 2014 Pocketbook (NSW) – 2014 SMART 100

Pocketbook (NSW) – 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

Alvin, our co-founder, was filing his tax returns and found the process too cumbersome. So he built a tool to streamline it and the product soon evolved to Pocketbook.

2. WHAT & HOW

The purpose of this innovation is to…

Make managing personal finance ridiculously simple and be the Fitbit of personal finance.

It does this by…

Syncing with the user’s bank accounts and automatically categorising their transactions – and giving them smart, data-backed, actionable insights to improve their personal finance.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

We are focused on simplicity and leverage existing data to empower our users to make smart personal finance decisions.

Its various benefits to the customer/end-user include…

Automation and simplicity. The app does 90 per cent of the work for the users and seamless experience on any device.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Having to manually enter each transaction you incur into an app. This is cumbersome and not many people have the discipline to do it.

Its predecessors/competitors include…

Spreadsheets and manual entry apps/software.

5. TARGET MARKET

It is made for…

Financially savvy Australians who want an easier automated way of crunching their personal finances.

It is available for sale through…

 Our website getpocketbook.com, Google Play and iTunes.

Our marketing strategy is to…

Engage in content marketing, referrals, PR and app store optimizations. We were recently covered here on Anthill.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  3. Leave a Comment: Anonymous comments excluded (1 points)

We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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