Home SMART 100 (2013) Platformation (NSW), 2013 Anthill SMART 100

Platformation (NSW), 2013 Anthill SMART 100

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1. THE BEGINNING

This innovation came to life when…

Work is becoming more mobile and work practices are becoming more flexible. It is increasingly being recognised that the traditional pyramid structure breeds out an employee’s innovative capabilities.

A recognition that sustainable productivity is based on culturally embedding innovation into a workspace through collaboration, diversity, openness and flexibility gave fruition to Platformation.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of Platformation is to make companies sustainably productive. This is done through creating an open-concept work environment where SMEs can collaborate, share ideas and get work done.

It does this by…

Platformation achieves this by creating the atmospheric conditions for innovative thinking. Platformation connects a dynamic and participative business community of professionals, entrepreneurs, small businesses and startups in a space where ideas are exchanged, new opportunities are created and work gets done. This way of working ultimately leads to entrepreneurship development and corporate innovation.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

To think creatively and innovatively one needs to displace themselves from the status quo, interact and engage in new and diverse environments. This is why the traditional office and even home office can often be counter-productive. Platformation is a fresh and far-from-the-status-quo office environment. It is professionally designed to offer the atmospheric conditions for collaboration and innovative thinking.

The benefits to the customer/end-user include…

Productive collaboration — networking and relationship-building opportunities amongst a talented group of like-minded individuals.

Flexibility — Office space that can expand and contract according to the needs of a business. Innovation through working alongside diversely talented/skilled individuals.

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Long-term lease contracts often constricted small business to working from home or small spaces and therefore in silos. This made it very difficult for businesses to incorporate collaborative approaches to the way they work with other business. Through the collaborative consumption of work space, Platformation organically embeds productive collaboration into business practices. This is key to innovation and growth.

Its predecessors/competitors include…

Platformation is a new way of working. It is a concept made tangible. The competitors are the traditional way of working in traditional office settings. Platformation aims to disrupt this status quo and culturally embed collaborative and innovative approaches into businesses.

5. TARGET MARKET

This innovation is made for…

Businesses who are committed to achieving sustainable innovation through engagement and productive cooperation in an environment where ideas are exchanged and new business prospects are conceived amongst a dynamic community of talented individuals.

Platformation’s flexible office space is also suited to businesses that can expand and contract according to their requirements.

Platformation is ideal for professionals, entrepreneurs, intrapreneurs, independent workers, small-medium businesses, startups and workgroups who can share skills, collaborate on projects, exchange ideas and be productive.

6. DISTRIBUTION STRATEGY

It is available for sale through…

It is our policy to make Platformation flexible and easily accessible. Unlike traditional office space settings where there is a long process of leasing negotiations often involving more than four parties, Platformation office space is purchased like a simple exchange commodity.

Our marketing strategy is to…

Platformation is using social media outlets to build our brand familiarisation. We are using office space portals who share similar values to market our space. Platformation is building strong relationships with companies committed to startup and small business growth. Close ties are being formulated with research and innovation companies. We are also dedicated to hosting events to spread the word.

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FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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