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Pin&Point [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

…we tried to figure out a way to make the retail space more interactive and work out a way we could use people’s phones to be part of that interaction.

2. WHAT & HOW

The purpose of this innovation is to…

…allow items of clothing to trigger actions on smartphones.

It does this by…

…using a unique device called Pin&Point which is a patented retail security tag with built-in beacon and accelerometer which can trigger smartphones or localised touchscreens.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…security tags haven’t changed for 30 years. We’ve just made them about 100 times more useful.

Its various benefits to the customer/end-user include…

…delivering on-the-spot, instant data to retails, the ability to customise communication by those retailers instantly and allowing consumers to receive information based on specific products they’re actually looking at.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…nobody really. There were heatmaps and store counters but we’re the first people in the world to tell you what was being picked up, who picked it up and what they did with it.

Its predecessors/competitors include…

…well, security tags which, as we all know, don’t do a lot. Other than set alarms off. Which ours do too.

5. TARGET MARKET

It is made for…

…large retail chains who want live analytics data and want to be able to communicate across their stores instantly to thousands of consumers.

It is available for sale through…

…direct through MenOnTheMoon but we’re looking at partnering with Microsoft’s Marketplace to gain a salesforce in 180 countries.

Our marketing strategy is to…

…events and direct contact with key customers, innovation heads and marketing directors across large retail groups across the world.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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