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The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
Physios-online.com
This innovation initially came to life when…
WHAT & HOW
The purpose of this innovation is to…
…provide informed, personalised injury advice to time-poor, cash-poor, remote or simply curious individuals. We aim to provide accurate information to people who may otherwise have gone without.
It does this by…
…providing online a short answer/tick box assessment form, tailored to the body part involved. This is then received and reviewed by a physiotherapist. If they have further queries, the therapist may email the patient. The physiotherapist then formulates a likely diagnosis, along with a detailed treatment plan. This will generally involve detailed exercise handouts and/or videos.
PURPOSE & BENEFITS
This innovation improves on what came before because…
…previously, people who couldn’t be bothered with the time, cost, parking or travel involved with a physiotherapy appointment missed out on valuable injury information.
Even if they attended an appointment, they often forgot the information and exercises once they walked out of the door.
General internet searches for injury treatment can provide inaccurate and unsafe information.
Its various benefits to the customer/end-user include…
An online Physio consultation is more cost-effective and time-effective. Advice and programs are written and recorded, improving compliance with rehabilitation.
The tailored approach is much safer than individuals’ googling the plethora of (often incorrect) injury advice online.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Its predecessors/competitors include…
TARGET MARKET
It is made for…
Computer literate males and females, predominantly in the 25 to 55 age category. Our target audience is likely to be people who work on a computer, or use the internet frequently.
Let’s face it: men are less likely than women to want to attend a ‘real’ Physio appointment, so hopefully they will find Physios Online more appealing.
DISTRIBUTION STRATEGY
It is available for sale through…
…the web site www.physios-online.com. There is a lot of information on the site, including the ability to ask a physiotherapist free quick questions. The ‘Comprehensive Injury Analysis’ section is for the paid online consultations.
Our marketing strategy is to…
…first of all, convince people that a physiotherapist doesn’t need to put their hands on you to be effective. It is very important that we build credibility and trust in the service.
Marketing is the biggest challenge for this business, and is something we are on a steep learning curve about!
SUPPORTING IMAGES
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John2 Reply:
May 18th, 2011 at 11:28 am
Yeah but I believe this is the only one that does a personalized assessment/program, skype conference ect. The others appear to be more just info. I think cool idea
[Reply]
djMike Reply:
May 18th, 2011 at 12:37 pm
That’s not true. In fact, PhysioBench and Physiotherapy Now both do personalised programs.
[Reply]
Karen Reply:
May 20th, 2011 at 10:16 pm
Hi djMike, thank you for your comments and interest.
PhysioBench is a UK site, and the SMART 100 is geared around Australian Innovations. PhysiotherapyNow was not revealed at the time of my pre-development market research, so was either not around at that stage, or unable to be found on relevant searches. With ehealth and Telerehabiliation poised to take off with the National Broadband initiative roll out, i’m sure we will see many more sites enter the market. Physios Online provides personalised injury response from the ground up, and i gather PhysiotherapyNow, with it’s different price point and extensive online videos, provides a slightly different approach.
It’s a big world with alot of injuries – we all have a part to play!
Thanks again
Karen Finnin
Director
Physios Online
http://www.physios-online.com