Home Smart 100 2017 PhysioDirect

PhysioDirect [SMART 100, 2017]

0

This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Learn more about the SMART 100 >>

1. THE BEGINNING

This innovation initially came to life when…

As a Physiotherapy company we got sick of how poorly the Worksafe system hampered us treating clients who sustained injuries at work. Because of the governmental bureaucracy around these injuries we would not see clients until 4-6 weeks at least following them sustaining an injury and finally having their claim approved. These put us significantly on the back foot of providing ideal treatment to these people as well as filling them with high levels of mental strain, stress and uncomfortableness around their situations.

2. WHAT & HOW

The purpose of this innovation is to…

Provide an early intervention treatment service that significantly reduces the need for workcover insurance injuries, time off work and a client receiving treatment well after an injury.

It does this by…

Working with corporate employers to have direct relationships with us or through 3rd parties that when their employees have an injury, pain or niggles they can be treated asap. The employer funds up to 4 treatment sessions on a no blame model allowing treatment of their workers and strategies to be put in place to keep them at work safely.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It works to bypass a lot of the need for undergoing a significant workcover claim and the problems and hassles with this. Early intervention treatment reduces the need for many injuries to go all the way to workcover, helps keep the client at work safely and improve productivity on workplace aches and pains. Ultimately benefiting both the employer and employee.

Its various benefits to the customer/end-user include…

Early treatment post injury ensuring best chances for a quick recovery or getting on top of a significant problem for full recovery with ideal management.

Reduce the workcover claims of employers and costs in insurance premiums.

Improve workplace culture

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

A long, confusing, hostile and extremely stressful governmental process to submit and be approved for a workcover claim to receive treatment.

Its predecessors/competitors include…

Worksafe and the Occupational Rehabilitation consulting industry which exploits insurers billing significant rates to act as a stakeholder engager. The insurers of companies ultimately have passed these costs onto these companies who have just absorbed them as a necessary evil.

5. TARGET MARKET

It is made for…

Any business with a workforce. Especially those that experience workplace injuries, pains and niggles such as cleaners, retail workers, baristas, long hour lawyers and financers that sit all day and entrepreneurs who value their staff.

The service has been capped to reduce significant outlay to the customers being the employers to 4 services (total cost no more then $350) per employee. The ideal target market is those organisations that suffer from high absenteeism from workplace injuries, aches or pains as this is the solution to reduce and fix these without them going to expensive workcover claims.

It is available for sale through…

Our Healthlogic Physiotherapy clinics in Melbourne, patients coming to these clinics referred from their employers who have come onboard with the innovation. In the future the plan is to software base this and apply it to the whole Physiotherapy profession.

Our marketing strategy is to…

Through relationship marketing with big corporates such as Healthscope, Bupa, InjuryNet and others. Word of mouth is benefiting us with these relationships having brought on these employers as well as Myer & local finance, legal and cleaning companies in Melbourne. In the future it will be scaled with online marketing.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: PhysioDirect – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

Get unlimited access to our FREE business tools…

Need to raise capital? Want to become a more persuasive presenter? Want to master social media? Is it time to overhaul your website? Unlock the library to get free access to free cheat sheets and business tools. Click here for free business tools.