This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
This innovation came to life from 3 key areas combining into its creation.
1. The research around the poor health effects of sedentary work and lifestyle “sitting is the new smoking”
2. Our company of occupational Physiotherapists doing ergonomic assessments and being frustrated with the lack of thought in office layout and design to enhance movement and improve productivity.
3. My love of property and buildings.
So, we decided ourselves to innovate our own form of office design using movement, biomechanical and occupational physiotherapy principles that would allow people to interact with a space increasing movement and productivity of work.
2. WHAT & HOW
The purpose of this innovation is to…
It is a cost effective way of creating great office spaces that allow for movement and interaction with the space to improve productivity and combat the health effects of sedentary work.
It does this by…
By consultation using space design and health principles to work with an office layout implementing a variety of workstation and breakout area layouts. Workstations such as sit/stand desks and breakout areas improving movement and productivity. It is also done tailored to budget with various packages as our national company has supplier partnerships making it commercially appealing to clients.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It brings the traditional office into the 21st century. It allows for cost-effective creation of great breakout spaces enhancing creativity and productivity. It uses furniture set in particular layouts that combat sitting as the new smoking, create movement amongst the employees and interaction with the space. This gives a number of health and business benefits.
Its various benefits to the customer/end-user include…
To the client it creates a space that;
– Allows for movement and improved productivity of staff.
– A better working environment
– staff retention
– prevention of Injuries and workcover claims
– Cost effective design with our supplier discounts
In the past, this problem was solved by…
This is a new way of looking at designing offices. Ergonomic design helps prevent injuries but doesn’t enhance creativity, movement of productivity. Flashy interior space design improves productivity and creativity but doesn’t promote movement or prevent injuries. This new design named ‘Health Focused Design’ addresses both problems of injuries, office pains e.g. neck and improved movement, creativity and productivity.
Its predecessors/competitors include…
It’s currently a new innovation created by us but built on the basis of ergonomic principles and blending that with organisational psychology principles and interior space design. The competitors would be ergonomics and interior design companies.
5. TARGET MARKET
It is made for…
The size of the target audience is large. It is targeted for any form of professional office work/schools and universities/any work that requires a computer, desk or laptop.
The target market is office spaces ranging from co-working spaces, to SME office spaces with small teams through to large national companies e.g. professional accounting firms, law firms, Insurers etc.
It is available for sale through…
We have built a showcase in Melbourne over 150sqm showing clients the product/service. It is available for sale all over Australia through PHW Group consulting with the office space to be designed. A few clients have taken it up already.
Our marketing strategy is to…
Work with our current clients that we do occupational Physiotherapy and ergonomic work with and gain traction with the showcase. We are running case studies from July in our space to show further health benefits and use media and online channels through our national company to market the product/service to the market place. Current clients will provide testimonials as well.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.