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Phlanx.com [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

Being owners of a PR + Marketing agency that focuses on challenger and global brands, we had a myriad of small-medium sized businesses who were approaching us for PR, yet couldn’t afford the cost! The need for a smaller DIY package was thus born, through the online platform PHLANX.com. Phlanx.com is an online marketing platform for business owners and PR/Marketing industry professionals.

2. WHAT & HOW

The purpose of this innovation is to…

Create marketing opportunities for PR + Marketing agencies. It is an online portal where business owners find other business owners, as well as influencers, and work together to drive joint opportunity!

It does this by…

…using the Influencer Directory and Cross-Collaboration Portal.

The Influencer Directory is a global directory of influencers where PR’s and business owners can search, contact and tee clients up with paid and contra Instagrammers, Bloggers and Youtubers!

The Cross-Collaboration Portal is a place to work with other business owners and leverage off each other’s audience (requests for goodie bag products etc.)

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It’s a cost-effective method to doing your own marketing, or an easier guide for industry professionals!

Its various benefits to the customer/end-user include…

An online place where you can POST or RESPOND to business owners looking to cross-collaborate, a Global directory of influencers, an engagement calculator to measure an influencer’s engagement rate and a daily newsletter of insider industry opportunities!

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4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

From a business point of view, hiring a PR/Marketing agency, however, if you did not have the budget for one it was searching the internet trying to find an opportunity. From a PR/Marketing agency, it was networking, cold emailing, and meeting contacts at events. We’ve solved this problem by creating a GO-TO spot for marketing.

Its predecessors/competitors include…

No one! No one across Australia is currently in this space, from a “marketing platform” perspective. There are a few individual businesses specialising in individual parts of our business (like the influencer directory) however none have an all-in-one platform!

5. TARGET MARKET

It is made for…

Individuals who work in PR or Marketing industries as well as small business owners looking to grow their business.

It is available for sale through…

The website: Phlanx.com

Our marketing strategy is to…

Engage Influencer Management: using influencers to market the platform, Digital Advertising, in specific Facebook and Instagram.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Phlanx.com – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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