As mentioned, this video really got my head spinning. It begins with one logical and familiar example of outsourcing (creating content for a website) and then takes the process to the... wait for it... EXTREME!
(Because Pete's an outsourcing 'extremist', see?)
It references a Market Samurai product called Article Samurai. While I'm personally not familiar with the tool, I do appreciate the importance of content creation -- if you have a desire to build an online community, improve your website's visibility in search engines or simply want to position yourself as an authority.