Home Smart 100 2014 Commission Factory (QLD) — 2014 SMART 100

Commission Factory (QLD) — 2014 SMART 100

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

1. THE BEGINNING

This innovation came to life when…

It seemed all affiliate/performance marketing networks were hard to use, ugly and had no transparency for the heads of marketing for online retailers to easily segment and attribute online sales.

The CF founders had experience as affiliate marketers and set out to create an easy-to-use and intuitive SaaS performance marketing network.

Affiliate networks have been around since 1999 but never before have they been “designed” for everyday users and automated scalability.

2. WHAT & HOW

The purpose of this innovation is to…

The purpose of this innovation is to make performance marketing more accessible and cost-effective for SMEs and provide a seamless and well-supported user experience.

It does this by…

It does this by lowering the entrance and ongoing costs for affiliate/performance marketing. Whilst so many are trying to do something no one else has ever done we believe that the real trick is to find something that’s tried and true — and to do it better.

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3. PURPOSE & BENEFITS

This innovation improves on what came before because…

As an affiliate network what we do is not new, but we ensure that we continue to solve the basic problems for those that need to increase online sales and know, fundamentally, how it is happening and that everything being done is compliant, ethical and giving the best return on investment.

Its various benefits to the customer/end-user include…

Transparent segmentation and attribution of online marketing means that businesses can spend more time investing in areas that provide the highest Return On Investment and Return On Ad Spend.

Increased sales/revenue is also fundamental here.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

In the past, this problem was solved by a combination of online software and service providers in the area of affiliate marketing, behavioural retargeting and cart abandonment.

The solution of combining it all into one solution was never solved entirely.

By recognising that the Internet is an engine of convenience we have solved basic human problems with greater speed and simplicity than those who came before.

Its predecessors/competitors include…

  • Linkshare
  • Commission Junction
  • DGM
  • ClixGalore

Whilst some competitors have large pockets they can take an extremely long time to adapt and change to market conditions. Whilst they are debating change we can already be implementing it.

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5. TARGET MARKET

It is made for…

Online retailers and service providers, marketing companies or agencies and affiliate marketers and bloggers.

It is available for sale through…

The service is completely online as a cloud-based solution. Users access it either for free or with a monthly fee depending on their account type.

Visiting commissionfactory.com.au users can create an account very easily.

Our marketing strategy is to…

Our branding is a large part of our marketing. Being seen as the new, innovative and fresh network we have developed a form of looped co-efficient K-factor. Our virality has led to free organic user base increases and our release of smartphone and tablet apps has led to even more market recognition.

Your Turn — VOTE!

The Readers’ Choice Index was created to provide an opportunity for Anthill readers to vote on SMART 100 applications, in one of three ways:

  1. Tweet it: Top left of each page (3 points)
  2. Trigger a Reaction: Facebook ‘Like’, etc (2 points)
  3. Leave a Comment: Anonymous comments excluded (1 points)

We’ll use your vote to create the 2014 SMART 100 Readers’ Choice Index.

FINE PRINT
This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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