Wow. This is a two-minute video that comes across as an intriguing short film.
At a time where ebola is running rampant in Africa, the thought of a highly contagious disease that makes cartoon creature explode is an interesting tactic.
But, wait until the final few seconds where it is revealed what this film is really about.
It’s a great piece of advertising that has become a viral hit due to it’s final message and, intriguing story telling. And, as you all know, great story telling is the key to great marketing.
It’s Payback Time | Friday, 17th Oct | Channel 4