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Partnering for Profit [SMART 100, 2018]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

After studying affiliate marketing and joint ventures I realised there is a market for helping local businesses partner with each other using an online membership portal that connects them using their target market as the common denominator.

2. WHAT & HOW

The purpose of this innovation is to…

remove some of the barriers preventing small/local businesses from connecting and partnering with each other.

It does this by…

…providing a platform that easily facilitates the collaboration and communication between members (business owners) for mutual benefit.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

It provides an open opportunity with all members within the same target market to create win-win offers and deals that provide value to their customers, in turn growing each other’s customer list.

Its various benefits to the customer/end-user include…

A unique, partnering and collaboration SaaS platform suitable for creating a tribe of loyal customers and helping those B2B customers grow their businesses and provide extra value to their customers through product/service offering discounts or deals from other members.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

No-one. Social media offers an opportunity to connect, so does networking, with the intention to create mutually beneficial partnerships but this rarely happens because business owners/managers don’t know who sells to their target market and don’t know who has products or services that would like to collaborate on.

5. TARGET MARKET

It is made for…

A few existing sites offer opportunities for members to collaborate to create partnerships but they are one-on-one and in person. There is nothing that offers the visibility of opportunities and the ease in which members can find local members.

It is available for sale through…

Small/medium local businesses looking for opportunities to grow their affiliation network, customer base, and provide added value to their customers.

In addition, corporations can use the white label version to create their own branded tribe for their B2B customers where the corporation can also talk directly with their customers, market to their customers, ask their customers key questions, and more importantly get more information on the products and services their customers are selling and identify opportunities where they can assist in helping them grow their business.

Our marketing strategy is to…

A membership SaaS platform, where business customers become a member, complete their profile, create coupon offers they would like other members to share, and invite members to affiliate with them for mutual benefit.

Partner with a medium to large B2B corporation to create a branded tribe under our white label option in addition to providing a set of quick tips on social media that help businesses with ideas for collaboration and strategic alliances and how it can benefit their business. We are also creating a whiteboard info video for the home page.

 

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Partnering for Profit – Smart 100 2018
(Please note – The form below is for judging purposes only and is restricted to the public)

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