We’ve been fans of Tim Burrowes’ website mUmbrella since its low-key launch earlier this year. Its easy to navigate structure, backed by prolific, quality journalism (and the odd, tantalising nugget of gossip) has quickly made it a market leader and daily ‘go-to’ site for anyone working under Australia’s ‘media and marketing umbrella’.

I had the pleasure of participating in Burrowes’ latest product extension, the Mumbo Report, when in Sydney last Friday. It was in many ways flattering to be interviewed from the same seat recently occupied by media doyen Harold Mitchell and SMH editor Peter Fray. However, I’m still undecided about whether I should have had that third espresso before stepping before the camera. (I’ll let you be the judge.)