This amazing video uses origami and stop-motion to tell the story of Japanese sports brand ASICS. It won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awards, silver at the Clio in Miami and two times bronze at ADC Germany.
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Origami in the Pursuit of Perfection
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3 Comments
Katie Harris
June 17th, 2009 at 6:22 pm
A beautiful story, so beautifully told!
[Reply]
Zoe Warne
June 20th, 2009 at 11:54 am
What an incredible piece of work – both the man, the company and the idea behind the story and the way it was creatively executed. Awe inspiring on every level. Nice find.
[Reply]
Scott Kilmartin
June 22nd, 2009 at 5:28 pm
WOW… Brand story telling at it’s best. A simple idea portrayed beautifully.
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