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Origami in the Pursuit of Perfection

June 17, 2009 | By Paul Ryan

This amazing video uses origami and stop-motion to tell the story of Japanese sports brand ASICS. It won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awards, silver at the Clio in Miami and two times bronze at ADC Germany.

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3 Comments

Katie Harris
June 17th, 2009 at 6:22 pm

A beautiful story, so beautifully told!

[Reply]

Zoe Warne
June 20th, 2009 at 11:54 am

What an incredible piece of work – both the man, the company and the idea behind the story and the way it was creatively executed. Awe inspiring on every level. Nice find.

[Reply]

Scott Kilmartin
June 22nd, 2009 at 5:28 pm

WOW… Brand story telling at it’s best. A simple idea portrayed beautifully.

http://twitter.com/scottKilmartin

[Reply]

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