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Origami in the Pursuit of Perfection

June 17, 2009 | By Paul Ryan
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This amazing video uses origami and stop-motion to tell the story of Japanese sports brand ASICS. It won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awards, silver at the Clio in Miami and two times bronze at ADC Germany.

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  • http://zebrabites.com Katie Harris

    A beautiful story, so beautifully told!

    [Reply]

  • http://www.august.com.au Zoe Warne

    What an incredible piece of work – both the man, the company and the idea behind the story and the way it was creatively executed. Awe inspiring on every level. Nice find.

    [Reply]

  • http://haul.com.au Scott Kilmartin

    WOW… Brand story telling at it’s best. A simple idea portrayed beautifully.

    http://twitter.com/scottKilmartin

    [Reply]

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