Does this sound familiar?
Your friends all tell you the same thing: you simply must have a thoughtfully prepared and strategically structured LinkedIn profile. It’s the first thing that comes up when anyone searches for your name on Google.
In the age of search, you are what Google says you are.
And first impressions count, right?
So, what will a new employer, prospect of client see when they embark on some casual digital sleuthing? A half-baked profile, with no photo (or one that you haven’t updated since you left your next-to-the-last job three years ago)? No endorsements, no recommendations? No way to reach you?
And it feels slightly embarrassing.
This tutorial is not just about how to just look professional. It’s about how to ‘optimise’ your profile, and give it a commercial edge to ensure that it matches your business and employment goals.
HOW TO OPTIMISE YOUR LINKEDIN PROFILE
MEET THE MENTOR, SUE ELLSON
Sue Ellson is founder of the Newcomers Network and LinkedInAustralia.com. Sue was among the first Australians to get on LinkedIn (in 2003) and has helped thousands of people re-invent their digital profiles to improve their employment and entrepreneurial aspirations online.