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1. THE BEGINNING
This innovation came to life when…
We discovered that we need to make the process of liquidation easy and cut out picking up the phone, attending the office of a liquidator or trustee in bankruptcy and then spent a year in development.
2. WHAT & HOW
The purpose of this innovation is to…
Save people in financial crisis from embarrassment by taking out the personal contact and allowing people to declare bankrupt or put their companies into liquidation online. This is the first and only time this product has been developed.
It does this by…
Using the Internet forms and technology developed by us.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It will save the embarrassment of face-to-face contact in trying financial times. It will allow people to declare bankrupt or liquidate their company without leaving home.
The benefits to the customer/end-user include…
Achieving the results needed as a user choice without leaving your own computer or couch at home.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
This product is about two years ahead of its time. No one offers this product, not even the government has the technology or software. It is brand new and took over a year to develop with a team.
Its predecessors/competitors include…
Researching and calling a liquidator or trustee. Then calling to make an appointment. After this, attending the offices of the person chosen and filling in forms by hand only.
5. TARGET MARKET
This innovation is made for…
People in financial trouble, people who want and need to liquidate their companies or declare bankrupt.
6. DISTRIBUTION STRATEGY
It is available for sale through…
Via Internet marketing, billboards, television and sponsorship of sporting teams.
Our marketing strategy is to…
To continue to build a brand that equals innovative results and gives the client the benefits. We do this by sending a message that we are the most innovative and cost-effective company offering these services. We then advertise our products in bulk by billboards, television and major Internet marketing.
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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.